Whether you know it or not, people are talking about your business and the product or service you provide. Be it on Google, Yelp, Facebook, Bing, Amazon, Twitter, or the countless other places online, consumers say whatever they want, whenever they want and your potential customers are listening. It's important to respond to both good and bad reviews; and in fact, it'll help you earn more business in the process.
You might be thinking there's no need to respond to good reviews but, in fact, it's always important to respond. For one, it's the nice thing to do. If anyone said something nice to you in person, you would naturally say thank you! But even more, when you respond to good reviews, you're speaking to everyone reading the review, not just the reviewer. In this way, you can show off your personality and do some subtle marketing too. Perhaps even more crucial, by responding to good reviews, you can actually effect your company's SEO ranking and help the review show up in searches.
You might have been taught to turn the other cheek when someone says something that's not nice. That doesn't work when it comes to bad reviews, and here's why. Always remember you aren't just responding to the individual who wrote the review, but to everyone who's reading, including potential customers. As the saying goes, "the customer is always right." This is your chance to make good on a poor experience and perhaps even turn things around! Most importantly, you're showing that you're attentive to customers needs and want to do what you can to earn their business. Keep it short and simple, showing your personality as you make it right, and then take the conversation offline to earn their business.
Follow these helpful tips in responding to good and bad reviews from 214 Interactive in Dallas, Texas and you'll find that you just might earn more business in the process! To take a proactive step, contact our team to hear about our services with online review management and local online reputation management!