Viewing entries tagged
Digital Marketing

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Perfecting Your Company's Web Presence!

No matter where your business' information is found online, our digital advertising team at 214 Interactive in Dallas, Texas will help in perfecting your company's web presence!

Whether it's on your company's main website or a part of a little-known local business directory, every piece of information regarding your company is vital and can either lead to more business or result in a loss. Our digital advertising team at 214 Interactive in Dallas, Texas is here to help in perfecting your company's web presence! If you're looking for a digital ad agency in Dallas, to help boost your website or online presence, contact our team at 214 Interactive!

Let 214 Interactive in Dallas, Texas perfect your company's web presence!

Let 214 Interactive in Dallas, Texas perfect your company's web presence!

The first thing you'll want to do in perfecting your company's web presence is to perfect your website. Your business' website is most often the first impression for your potential customers. Some helpful things to consider include ensuring your website is mobile-friendly or mobile responsive, is optimized with onsite and local SEO best practices, and features contains accurate and update company information. From there, you'll want to ensure your company's information is accurate on local business listings such as Citysearch, Superpages.com and Yelp.

Finally, our team at 214 Interactive in Dallas, Texas can help you build, maintain and optimize your social media presence. In the least, your business will want to be present on a few key social media sites like Facebook, Twitter and Google+. After all, social media is the new customer service and is often the hub of customer questions and comments.

214 Interactive is your premier, full-service digital agency in Dallas, Texas and looks forward to helping you in perfecting your company's web presence!

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Your Trusted Digital Agency in Dallas

As your trusted digital agency in Dallas, 214 Interactive will help your business succeed with online advertising, social marketing and engaging content creation!

Simply put, 214 Interactive is your full service digital agency in Dallas with the ability to build your business with proven solutions. You and your associates will love our big-brand expertise available in our neatly priced and packaged solutions for your business. Working side-by-side, we will prepare the perfect program for your business including reputation management, social media engagement, original and engaging content, customized online advertising solutions and more!

214 Interactive is Your Trusted Digital Agency in Dallas!

214 Interactive is Your Trusted Digital Agency in Dallas!

Our team at 214 Interactive in Dallas, Texas understands what it takes to elevate your brand in the digital market and has a proven track record of optimizing digital media for the benefit of your business. Our simple and affordable online marketing tools for local and small businesses not only elevate their brand but help reach potential customers through search engine marketing campaigns managed by Google and Bing Certified Professionals. Even more, you'll receive monthly reports providing transparent insight into your reach and conversions.

To find out more about our customized online advertising solutions for you and your brand, contact your trusted digital agency in Dallas at 214 Interactive. We look forward to hearing your story and find ways to help you reach more customers with your unique message!

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 The New Twitter “Buy” Button, Apple Pay and the Future of Online Buying

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The New Twitter “Buy” Button, Apple Pay and the Future of Online Buying

When you work in digital media, you quickly realize that becoming complacent is not an option. The online world is constantly changing and evolving, and while it’s virtually impossible to be an instant expert on everything, as digital marketers it is our job to keep up to date on these changes and what they mean for our industry and our clients. Basically, we never stop learning. (Translation: We’re kind of a bunch of nerds.)

In this constantly evolving digital world we live in, it’s not unusual to encounter new apps or tools of some kind—usually accompanied with a promise on how it will change your life/business/world—but there are two particular announcements that have had media and marketing experts buzzing (extra loud) over the last couple of weeks that we think are worth noting.

ONE. Twitter announced the official launch of a new “Buy” button that will be featured in tweets from test partners including Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe), with more to follow soon. This new feature will allow purchases to be completed by simply tapping the “Buy” button directly from the tweet. Users will then be given additional product details and be prompted to enter shipping and payment information. Once confirmed, order information is sent to the merchant for delivery. 

This technology is part of Twitter’s larger effort to combine purchasing with social networking, something that Facebook has also been testing through their own version of a “buy” button. According to Twitter’s blog post announcing the launch, this is an early step toward the company’s goal of “building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.” You can read the full announcement from Twitter on their blog, here.  

Apple Pay, now available on the iPhone 6 and 6 Plus

Apple Pay, now available on the iPhone 6 and 6 Plus

Depending on how this experiment goes for these two leading social media platforms, we suspect others will quickly follow suit.  At a time when the world of mobile e-commerce is intensifying, the “Buy” button may be just the thing social media needs to help more clearly quantify ROI, and turn the last of the social media naysayers into believers. This brings us to the second announcement heating up the Internet this week. 

TWO. Apple announced its new line of products on September 9, including Apple Pay, an NFC (near field communication) device similar to Google Wallet. The key difference is that unlike Google Wallet and other similar NFC tools, Apple Pay doesn’t require an app to be downloaded, so once iPhone 6 and 6 Plus users input their credit card information into Apply Pay they are ready to start buying. This should help eliminate some of the security risks that have caused people to be apprehensive about NFC technology in the past. So, is Apple’s decision tackle the “Digital Wallet” a sure indicator that NFC technology will finally catch on? Maybe. Maybe not. Even experts in the field seem to be divided on the answer.  

That said, if history is any indication—Let’s not forget the similar fragmented state of the digital music space before Steve Jobs brought the major labels together—it would be a mistake for marketers to completely ignore Apple’s decision to enter the space, and the possible implications this decision could have on the future of mobile payments. Especially given that MasterCard, Visa and American Express, the three largest global payments leaders, are all signed on to support Apple Pay.

If the idea of carrying around a “digital wallet,” or spending a bored Sunday afternoon “tweet shopping” still seems far-fetched to you, just remember when online buying of any kind was merely a marketing fairytale. Back in March of this year, eMarketer predicted mobile marketing (driven by Facebook and Google) was on pace to account for $31.45 billion by the end of 2014. That’s nearly one-quarter of total digital ad spending worldwide.

What does your brand's current online presence look like? Is your business using social media? If not, now is a great time to take the plunge. Don’t get left behind while mobile buying becomes the norm.

And if all of this seems a bit overwhelming to you—don’t worry— that’s why you have us.  

 

 

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