Retailers can rejoice because it looks like it will be a Merry Christmas this year.
According to a recent study by NetElixir, online holiday sales are expected to grow 15% over last year’s online holiday revenue numbers, outpacing growth that we’ve seen in the last few years. The 2017 holiday season was up 13% year-over-year, while 2016 saw 10% growth year-over-year.
Why the Holiday Sales Growth?
So far for 2018, we’ve seen a strong economy. Unemployment is down, GDP is up, and wages are higher – all leading to high consumer confidence. Additionally, the back-to-school retail season was up and retail sales have been strong for the first half of the year.
How Can Your Business Capitalize?
Want a piece of the pie? Here are a few tips from 214 Interactive - your holiday marketing resource - on how to get in on the action:
· Start Planning Now: Experts expect to see an uptick in online holiday search beginning Oct. 20, so start planning your online strategy now. What digital advertising are you going to run? What will your social media outlets showcase? Make a game plan now, and reap the rewards. Key retail periods will likely be Thanksgiving-Cyber Monday, Green Monday (second Monday of Dec.), and a mobile surge just days before the holidays (12/18-12/21.
· Optimize for Mobile: Mobile buying continues to increase, with a prediction that it will make up about 40% of online sales this year. If you haven’t already, optimize your website and shopping platforms for mobile.
· Incorporate Video: Video continues to grow in popularity among millennials, so find ways to incorporate video marketing into your holiday marketing mix.