When building your brand, any marketing guru will tell you that each touchpoint matters. Social media and SEO sometimes seem to be on opposite ends of the branding spectrum, but in reality, the two work hand-in-hand to grow your business and online presence. Social media actually supports SEO, and at 214 Interactive in Dallas, Texas, this is how we see this work:
Social Media Increases Content Exposure
What good is great content if you don’t have anywhere to share it - or anyone reading it? And let’s face it, most companies don’t have very many people who are waiting on pins and needles for the next website post. Use your social media channels to endorse and share content from your website. This will create more clickthroughs, which increases SEO. Even better – watch your followers share your content organically too!
Social Media Gains Credibility for Your Business
Google and other search engines use complicated algorithms to determine ranking, but when you boil it down, those algorithms are based on credibility. They want sites that are credible and trustworthy sources for information to pop up first. And frankly, that’s what building a social media presence is about too! As you post, like, follow, and share information, your natural credibility grows over time and the SEO rankings do too.
Relationship Building is What Social Media Marketing is All About
Another way to build credibility for your brand is through building relationships that matter. Social media is a great place to do this with ease, as you can find industry experts and influencers to endorse your brand and website, which correlates with SEO. Relationship building builds trust, which grows your social media presence, which then influences your SEO results.
Ready to learn more about social media marketing and SEO content creation? 214 Interactive is a top digital advertising agency in Dallas, Texas and we’d love to talk with you about how we can help build your brand.