Search Engine Marketing has become better known by businesses nowadays.  Most people first think SEM specifically means getting a website to rank well on search engine results.  Many times Search Engine Advertising is overlooked or forgotten when it is, in fact, one of the easiest and cheapest ways to drive traffic to your website and leads for your business.  Below are some reasons to focus on and use Search Engine Advertising for your business. 

You may already be doing search engine optimization to help your business to be easily found online.  It has gotten harder to get on the first results page and research shows that 75% of consumers do not search further than the first page of results.  Search advertising is one way to allow searchers to find your business on the first page.

Many times SEM can take a while to optimize and search advertising can give you immediate results.  Search ads can appear very quickly in the search results once you have set up your campaign and bid on your keywords. So if you are looking to get results quicker then search advertising is a great option. 

To learn more about search advertising and all that is has to offer call us at 214 Interactive and let us explain the differences in Search Advertising and Search Engine Marketing.