Sure, LinkedIn is a social media site for business professionals, but it’s also so much more than that.
If used properly, LinkedIn is a tool that can greatly impact your success rate in the business world and the opportunities that come your way.
Read on to learn how to optimize your LinkedIn profile and start expanding your horizons:
1. Make More Connections
As we’ve already established, LinkedIn is a social media site. For that reason, the more connections you have, the more visibility you gain. Make it your goal to expand your connections by 100-150 within the next 2 months. While that might seem daunting, you might be surprised how easy it can be once you get started. These additional connections provide additional exposure to new career opportunities as they present themselves.
2. Update Your Profile
You should be re-evaluating your profile every couple of months, looking for ways to improve or update outdated information. Is your profile picture current? (Users with profile pictures get 21 times more views so it’s time to have one!) Is your work history complete? Does your work profile summary paint the strongest picture of your skills and abilities? Each facet of your profile should be evaluated and polished regularly to present the best you to the world.
3. Optimize for Search Engines
If you really want to expand your reach through your LinkedIn profile, then get it optimized for search engines. Chances are, you haven’t even considered SEO as a crucial part of your LinkedIn profile strategy. Use keywords and industry jargon repeatedly throughout your profile to showcase your abilities and talents – and watch your profile get picked up and ranked with SEO.
4. Stay Active
The more you are active on LinkedIn, the more others will see your profile. It’s Marketing 101. Make your brand present and watch the opportunities arise. How do you do that? Write posts once or twice a week, start a group, share industry articles on your profile, or even write your own articles that are relevant to your industry and work experience.
Want to learn more about LinkedIn strategies for your personal career growth and the growth of your business? Call 214 Interactive in Dallas, Texas today for a consultation. We are experts in social media, SEO, online reputation management, and all things digital, and we’d love to help you get one step ahead of the competition using LinkedIn.