Think you’re just going to reinstate the same paid search strategy you had last holiday season and call it a day? 

Think again.

The digital landscape is constantly changing, and 214 Interactive - the best digital advertising agency in Plano, Texas - has a pulse on what your business needs to do this holiday season to set itself apart during the holiday madness. Here are a pointers on what to think about when refreshing your holiday paid search strategy for the 2018 holiday season:

Set a Budget

Setting a budget can be daunting, but it’s imperative to know how much you have to spend on paid search. These numbers can always be adjusted throughout the holiday season if you see a positive response from a certain ad, or cut short if another is underperforming. 

Identify Seasonal Keywords

Sure, your traditional list of keywords is still valid, but during the holiday season, you may be missing the mark if you fail to incorporate seasonal keywords that your customers may be searching for. Google Keyword Planner is an excellent resource when it comes to identifying words that are relevant to your business during certain sales periods.

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Plan Promotions Wisely

What is the #1 thing people are looking for during the holiday shopping season? A sale! Customers are expecting a deal during the November and December shopping months, so carefully think through what promotional schedule and offers work best for your business. Research what competitors did last year to get a pulse on what they might have planned for this year. Be sure your offers are thoughtful, inspiring, and carefully timed to maximize conversions and engagement. 

Track Your Results

Throughout the campaign period, analyze the data to see what is performing well and what isn’t, then make adjustments accordingly. Tracking results throughout the campaign allows you the opportunity to spend your money where it matters, instead of wasting it in areas where your paid search strategy is falling short.  

 

It’s not too late to begin thinking about your holiday paid search strategy! Call us at 214 Interactive in Plano, Texas today and let us formulate a plan that will make your 2018 holiday season the best yet. 

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