We all understand the time, effort, and money that goes into developing a new product. But what good is a great product if no one knows about it?
The key to a successful new product is in the perfect product launch. One of our favorite ways to launch a product at 214 Interactive is with video, as video’s ability to draw people in and create conversion has continued on the untick in the last few years. Here is are a few tips to use video to draw customers in and create the perfect product launch:
Step 1: Get them to Opt-In
Think of something that you can educate your potential customers about. It should be something related to the problem that your new product will help them solve. Create a landing page, where you share the title of your video series (yes – you will create several videos!) and ask them to opt-in to learn more and watch now. You’ve now created a way to capture new leads and follow up with those potentially interested in your product. Share this site via your email database, social media sites, etc.
Step 2: Create a 10-15 minute educational video (Video 1)
Once they’ve opted-in, you’ll send them this video to watch. The structure should include an intro, a little bit about your company, and then 5-10 minutes of teaching time on a subject related to the product you are launching. The goal here is to gain their trust in your company and to hook them into wanting to watch more in the next video.
Step 3: Create a 10-15 minute video to segway to your product (Video 2)
Structure your second video similarly to video 1 with educational value, but this time segway directly into your product's features. You want this one to be tied very directly to a need that your product can help solve – but don’t reveal the product just yet.
Step 4: Create the Product Launch Video (Video 3)
Now’s the time – you’ve positioned your viewer to realize their need, and now it’s time to introduce your product that is going to fulfill their needs! Explain the product, include any testimonials, explain the warranty, and then call them to action to purchase. It’s smart to make special launch pricing that is available “for a limited time” as it creates urgency.
Research shows that video works and 214 Interactive would love to help you get started! Whether you’re launching a new product, want to create content for social media, desire to establish yourself as an industry leader, etc. 214 Interactive is your source for Dallas video content creation. Call us today to schedule a consultation.