Building an online presence helps locals and travelers find your business. This doesn't have to be expensive or time-consuming—it's fairly simple to get people talking about your business online.

Create a Facebook and Twitter Page and Promote Them

Making a Facebook and Twitter account for your business is an easy way for people to discuss and discover your company. Take some time to make a detailed, interesting Facebook page, and choose a prominent Twitter profile picture, such as your logo. Once you have both accounts set up, the next step is to promote them and get people talking.

  • Post useful content. Show people the value of your business and why they should choose you. Your content should be original, so it stands out from your competitors.
  • Make regular posts and interact with your customers. Make them feel involved and important, and you'll reap the benefits.

Optimize Your Website for Search Engines

Much of your online marketing efforts are to help people find your site through one of the popular search engines, such as Google or Bing. When someone enters something into a search engine, they're typically looking for information or want to complete a transaction—and you want them to be able to find you.

Many successful companies optimize their websites to make them appear toward the top of the results that search engine users see. One of the main ways to do this is to create a blog and periodically write blog posts that not only help your customers, but help your site show up toward the top of the results when users search for queries related to your business.