Does it really matter what my Twitter profile looks like?
We get this question from clients a lot, and the simple answer is YES!
Every brand touchpoint – whether it’s your website, product packaging, emails, and of course social media outlets – should all feel like one cohesive brand. Everything should look, feel, and sound a certain way. Twitter is no exception. Here are 4 simple tips on how to build a successful Twitter profile that attracts others to your brand:
Step 1: Brand Your Profile
This of this as getting dressed. You want your profile to look like you and your brand. Start by incorporating a current profile pic of you wearing corporate attire or colors. Then, adjust the “theme color” and the “cover photo” to reflect your brand as well. The cover photo should feel like an ad of sorts that tells people something about you and your company. You can use Photoshop or free services like Canva to create a perfect cover photo. Again, the goal here is consistency.
Step 2: Provide Relevant Content
Twitter is all about what you say, so make each post count! Appeal to potential customers by posting and retweeting relevant industry news and articles. This is also a great place to link content from your website’s blog (you do have one, right?). Not only does this provide great, original content to your audience, but it drives traffic to engage on your website as well.
Step 3: Work at It Daily
Building a business is like working out. You gain more traction when you do it every day. Make time each day – maybe 15-30 minutes – to focus on your social media outlets like Twitter marketing and engage with your audience. Retweet, respond, and post to your hearts content. Each connection is building your brand. You can even schedule posts in advance so that they are equally spaced throughout the month without any additional work on your end.
If you’re unsure on how to get your business noticed on Twitter or other social media outlets, call us at 214 Interactive today! We are a digital advertising agency in Dallas, Texas that specializes in social media marketing, content creation, SEO, and more. Let us get your brand where you want it to be!