Much research has been done on the subject of customer reviews and the results seem to speak for themselves: customers view customer reviews as equal to that of a trusted friend.
And while many of us realize that the really happy or really unhappy people are generally leaving reviews, how do we entice the happy-middle to jump into the conversation? Even a negative review, handled well, can have a positive impact on your business. Here are a few recommendations from 214 Interactive in Plano, Texas on how to get more customer reviews:
Offer an Incentive
People love freebies. Maybe it’s a discount off of a future purchase or a free appetizer. Whatever it may be, offer to throw something in to your customers if they will be willing to take the time to leave a review.
Create a Referral Program
Word-of-mouth – even if it’s not in the form of an online review – is incredibly valuable in terms of gaining new business. Create a referral program for your company that rewards current customers for inviting their friends to join. Or make it part of a social media campaign for online captures.
Make the Review Process Easy
Google, Facebook, and Yelp are three of the most popular review sites. Provide links to these sites and invite customers to give their thoughts and feedback in regular communications. If you provide the link in a simple format, it makes it easier for people to engage in the process.
Ask at the Right Time
Know when the right time to ask for a review is and capitalize on that. A person may be more apt to leave a review if they have just completed an online checkout, had a good experience, and are still in the mindset of thinking about your company. Don’t expect them to come back later, as many will not (unless incentivized).
If you are interested in hiring an online reputation management company to help you with managing online reviews, responding to online reviews, and encouraging more online reviews – give us a call at 214 Interactive today!