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Social Media

Why You MUST Respond to Reviews—Good and Bad

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Why You MUST Respond to Reviews—Good and Bad

Did you know that 73% of consumers form their opinion of a business after reading just the first six reviews?

Whether the review is on Yelp, Amazon, Bing, Foursquare, Facebook or somewhere else, consumers are making quick judgments about all kinds of products and services—rightly or wrongly.

Which makes it all the more important that YOU start responding to these reviews.

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The Crappy Story About Facebook

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The Crappy Story About Facebook

Your witty, hilarious and well-thought-out Facebook post you've just spent 2 1/2 minutes of your life crafting will now be seen by only approximately 6% of your fan-base [Insert frowny-face emoji] according to recent studies. 

Why?  Have you been on Facebook lately?  Have you seen the enormous amount of crap?  That pile of crap is quickly turning into a mountain region of crap, and Facebook has to implement new algorithms to sort through said crap.  They have over 100,000 factors, which give weight what content is most relevant to you.  That means your crappy (I mean witty) post has to compete with much less-crappy posts in order to rise to the top of your crappy friends' Facebook crap.  The average Facebook user has 338 friends [insert sympathetic face emoji], and there are between 1,500 - 15,000 pieces of content Facebook could serve you up when you log in.  That's a lot of crap. 

facebookposts

So if you have 200 fans, maybe 12 people will see your post.  And what's worse is that number is expected to decline.  Why?  $.  That's why.    

For a while, Google didn't care about monetizing its search results…they just wanted to offer "the most relevant search experience".  Haha.  LOL.  [insert sarcastic emoji].  And now look at them all…greedy, corporate slaves sacrificing the quality of their core product in order to put a mischievous grin on other greedy wall-street types.  Oh, and you if you're a stock holder.  

So how do you get your fan-base to see your ads?  Dig deep, put your pride aside and pull out your credit card.   Don't kill the messenger, but as a business, it's time to realize you actually have to pay for your advertising on the internet.  The free ride is over. 

Google has made it much more difficult to show up Organically in (the free) search for the terms you want.  Therefore, we recommend utilizing Google Adwords, where you have FULL control over where your listings show up, when they show up and to whom.  And when you're only paying when people click your ads, it's a no-lose situation.   You are showing your ads to people who are actively in the market (searching) for your products & services.  It doesn't get better than that.

Facebook is no different.  We recently ran a Facebook "Offer" campaign for a local restaurant.  They spent $200 in 30 days, got 120 people to claim the offer, and their ad was shown to over 26,000 people in their geographic / demographic who were "interested" in Sunday brunch.   You can't beat that type of advertising.  Anyhere. 

Regardless, the race to obtain free advertising will ensue, and we predict a new form of SEO will emerge - Social Media Optimization.  Let's call it "SMO".  You heard that here first, folks.  The goal will be to optimize your social posts to reach the highest percentage of your audience without paying a dime.  Unless you're paying us to optimize it for you [insert winky emoji].

 

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10 Interesting Facebook Stats [infographic]

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10 Interesting Facebook Stats [infographic]

On the 10th anniversary of "thefacebook", I thought this infographic of last year's Facebook stats was particularly interesting.  Some highlights:

2013 Facebook Stats

  1. 20 billion minutes per day is the collective amount of time spent on Facebook by users world wide in June 2013. That is 8.3 hours per month per user.
  2. Facebook had 1.19 billion active monthly users by the end of the Q3 last year.
  3. 67% of all American internet users use Facebook. In the UK it is 82%.
  4. 83% of all 18-29 year olds use Facebook in the USA.
  5. 73% of all Internet users in the $75,000 plus salary range use Facebook.
  6. 4.75 billion items are shared each day on Facebook.
  7. 40 pages are liked per user.
  8. 66% of of total social media sharing is from the Facebook iPhone app.
  9. Top U.S. check-in was Disneyland at Anaheim in California -- and of local interest, Rangers Ballpark is #6 on the list!
  10. The number one life event reported by Facebook users is “adding a relationship”.
2013 Facebook Stats from topmarketingschools.net/facebook

2013 Facebook Stats from topmarketingschools.net/facebook

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Often Overlooked Social Media Outlets for Business

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Often Overlooked Social Media Outlets for Business

Facebook, LinkedIn, Google+, and Twitter are all staples in the social media marketing industry, but there are others that are often overlooked that can be just as beneficial. Here are six you should consider:

Digg.com  This social media news site lets people share content gathered throughout the Internet. Users submit stories and links and other users can comment and vote on them.

Digg.com This social media news site lets people share content gathered throughout the Internet. Users submit stories and links and other users can comment and vote on them.

   Foursquare.com   This is a service where users "check-in" and it posts to social media sites. This allows their networks to know where the business is located, its ratings, reviews, and other pertinent information that is updated within Foursquare.

 Foursquare.com This is a service where users "check-in" and it posts to social media sites. This allows their networks to know where the business is located, its ratings, reviews, and other pertinent information that is updated within Foursquare.

Instagram.com : This app allows users to add filters to their images and upload them to the social site. Businesses make use of it by stylizing their brand's imagery for their twenty-something and thirty-something audiences.

Instagram.com: This app allows users to add filters to their images and upload them to the social site. Businesses make use of it by stylizing their brand's imagery for their twenty-something and thirty-something audiences.

MySpace.com : This website has fallen of the radar for some businesses, but it is still a great opportunity to extend a business's reach. Independent brands benefit most from the customizations available on the profiles, however many other small businesses are making their mark there as well.

MySpace.com: This website has fallen of the radar for some businesses, but it is still a great opportunity to extend a business's reach. Independent brands benefit most from the customizations available on the profiles, however many other small businesses are making their mark there as well.

Pinterest.com : Users create and share their links focused on a visual theme. This social media site is well suited for product-based businesses, retailers, and travel sites lending themselves to imagery.

Pinterest.com: Users create and share their links focused on a visual theme. This social media site is well suited for product-based businesses, retailers, and travel sites lending themselves to imagery.

YouTube.com : This site is often overlooked because it is a video sharing site. With over 48 hours of video shared per minute, comments made, content posted, websites linked, and blog content linked this is a great social media opportunity for businesses.

YouTube.com: This site is often overlooked because it is a video sharing site. With over 48 hours of video shared per minute, comments made, content posted, websites linked, and blog content linked this is a great social media opportunity for businesses.

Each of these often overlooked social media sites could help boost your business to a new demographic and turn into additional lead generation.

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