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Dallas Advertising

Why You MUST Respond to Reviews—Good and Bad

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Why You MUST Respond to Reviews—Good and Bad

Did you know that 73% of consumers form their opinion of a business after reading just the first six reviews?

Whether the review is on Yelp, Amazon, Bing, Foursquare, Facebook or somewhere else, consumers are making quick judgments about all kinds of products and services—rightly or wrongly.

Which makes it all the more important that YOU start responding to these reviews.

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214? That's Dallas, Right?

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214? That's Dallas, Right?

Truthfully... given the choice of hundreds of cities throughout the country….why?  Dallas has no ski season, no surfing tournaments, no movie stars (don’t kill us Chuck Norris), no world famous cultural centers, and it’s hot.  Really hot.  When you sit through six weeks of 100+ degree temps and it’s “too hot to swim”, you’re reminded that you may not be living in the most desirable place in the country.  So a digital marketing agency in Dallas?

Klyde Warren Park

Klyde Warren Park

For us at 214 Interactive, although we have lived in New York, Los Angeles, San Diego and many more, we all grew up here and our roots are strong.  Some may argue, but Dallas isTexas. And Texas represents a quality of life.  “Texas folk” put the highest value on family, religion, community and an honest day’s work.  That’s something that isn’t easy to find elsewhere.

Dallas is actually an incredible city.  Our football team is the 2nd largest sports franchise in the world, we just built a huge green-grass park on top of a downtown freeway, our suburban public schools are ranked the highest in the Nation, our real-estate is affordable (and presently booming), we’ve got some darn good-looking people here, and if there is one thing we are known for worldwide it’s our shopping.  If you’re creating a quality-of-life checklist, you’ll probably find Dallas shows up consistently top 3.

We at 214 Interactive are proud of our city, and our heritage.  Collectively our founders have over 40 years of online marketing expertise, and we have no doubt that experience will help us become the #1 online advertising agency in Dallas.

Our goal is to help Dallas business owners with their Local Online Marketing.  We are a digital marketing agency in Dallas specializing in Online Reputation Management, Search Engine Marketing, Social Marketing, Mobile Marketing, and all else related to reaching customers online.

We are also family-oriented business owners who work hard so we can play hard.  On the weekends (if we’re not in the office) you’ll find us grilling out by the pool, coaching the kids’ soccer games or surfing a wake behind a boat on the lake.  We admire small business owners and mirror ourselves after the local economy, which has grown consistently and somehow dodged the economic storms of late.

We love Dallas.  And once we conquer it, we may just open an office in cool & sunny San Diego.

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Mock-Yeaah...ing-Yeaahh...

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Mock-Yeaah...ing-Yeaahh...

That’s a Dumb & Dumber reference... so we unfortunately digress off the bat with this post.

Anyways, if the definition of “insanity” is accurate, wouldn’t the definition of “sanity” be, “doing the same thing over again and expecting the sameresult?”

When you find something that works, do you try to fix it or do you replicate it?  The last company we built and sold was successful for many reasons including the company culture.  We were a young, hip, fun…and yes a productive gathering of top talent  - happy to come to work every day and contribute to the growth of the company.  We would have to be insane to not try to replicate what made us successful in the past.

Mockingbird Station in Dallas, TX

Mockingbird Station in Dallas, TX

When we sold eCarlist, we were sadly plucked from the offices we custom-built to cultivate our company’s culture, and consolidated with the other hundreds of existing publicly traded employees in a more “corporate” environment.  The first day of our move, you could hear a pin drop in the new office and it was glaringly obvious that the company culture we worked so hard to build was gone.

But don’t cry for us, Argentina.  The sequence of events over the past 5 years led us to form 214 Interactive.  And we have all intentions to replicate our success starting with our office space.

214 Interactive

214 Interactive

So we are proud to announce our move back to Mockingbird Station, one of the hottest, hippest and yet productive locations in Dallas, and where we got our start. “The Station” is great for its urban-style architecture, the Dart Rail that carries its residents to & from downtown, the mix of retail stores, restaurants and its nightlife.  It is home to the Dallas International Film Festival, skate shops, art galleries, mixology bars and a brazilian wax joint (which always leaves us scratching our head) and there are rumors that Erika Badu lives in the penthouse condo.  There were many-a-deals inked over a Macallan 18 at the Pub upstairs, and our think-tank lunches usually maxed out waiter’s capacity.

Mockingbird Station 5th Floor

Mockingbird Station 5th Floor

If you’re in the neighborhood, stop by and get a drink coupon.  We just may join you.

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