Every business owner is trying to increase their position on search engines, vying for the coveted top spot – or even top 5. 

But how do you get there?

There are many different factors that go into search rankings, but one valuable tool you can use to increase your rank is by creating a company blog with relevant content and SEO (Search Engine Optimization) in mind. 

If you’re just starting out as a business blogger, here are a few ways to make that blog search engine friendly:

Properly Incorporate Keywords

And when we say “properly,” we certainly mean don’t over do it! Start by figuring out what words are proper keywords for your industry and your specific business. Then, use them in key areas of your post including headers, subheaders, title, last paragraph, first sentence, image descriptions, and meta tags. Decide on a word or phrase for one post and use it sparingly throughout. It’s as simple as that! 

Include Valuable Links

Not only do you want to link back to relevant sites within your site, but you want to add outbound links that are relevant or reference something in your article. Quality links are considered valuable in SEO and will get you noticed by search engines.

Share Your Content

Your blog posts shouldn’t just live on your website! Find ways to use your valuable SEO content creation as ways to engage with your audience, linking them on social media and including the content in email blasts.

Still have questions? At 214 Interactive in Dallas, Texas, SEO content creation is what we do and we’d love to help get you started! Call us today to set up a consultation for your business. We specialize in all things related to digital marketing, including social media marketing, online reputation management, online ad placement, video content creation, SEO, and more. 

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