Never before have consumers had so many different entities vying for their attention.
In fact, in a world full of distractions, research shows that the average adult has an 8 second attention span before their brain pops to something else. (That’s less than a goldfish, people!)
So with that in mind, how to do you make your content count? How do you engage with potential customers in a way that is going to increase future engagement, and ultimately, conversion?
Here are 5 ways to better engage with your social media followers and improve your conversion rate in the process:
1. Know your Audience
This might seem like a no brainer, but the demographics, age, similar interests, etc. of your followers will better determine how you talk to them. For example, if your followers are mainly millennials, then older pop culture references may completely miss the mark. Tailor your tone, language, humor, and content directly to your audience and you’ll see a rise in engagement.
2. Insert Call to Action
Sometimes people just need you to spell it out. Increase engagement by asking people do something specific:
“Click this link to watch our factory tour!”
“Comment with your product experience!”
“Share this link to be entered to win free stuff!”
Not only are you giving followers a way to engage with you, but it will increase engagement from others who see the post through friends.
3. Give your Followers Elite Status
Consider your followers VIPs. (They are taking the time to follow your brand, right?) Alert them to product launches, do random giveaways, or run contests. Making your followers feel important will make them feel more connected with your brand and more likely to recommend you to others.
4. Respond to Feedback
Make time to respond to all comments posted to your social media pages. Maybe it’s a simple vote of confidence for your company, or maybe it’s someone dissatisfied with a product. Treat each comment as an important brand touchpoint, because it’s always easier to keep a customer with good customer service than it is to get new ones. Plus – you never know who else might read the content posted.
5. Add Entertainment Value
Stop the scroll and engage your followers with eye-catching content. Depending on the brand, maybe it’s a funny meme or link to an eye-opening industry video. Find your followers’ interests and use those to create content that pops off the page.
Need help getting more likes, comments, and shares on social media? You’ve come to the right place! 214 Interactive is a leading digital advertising agency in Dallas, Texas, and we’d love to discuss how our expertise can help grow your brand through social marketing.