Social media marketing is a core part of what we do here at 214 Interactive, mainly because in this day and age, it must be an essential part of your business’s marketing strategy.
Facebook in particular is a great place to start, given the plethora of users and the ease of entry. Here are 5 simple ways you can grow your business today with a little social media marketing via Facebook:
1. Drive to Brick-and-Mortar Locations
For businesses that have brick-and-mortar locations – restaurants, retail locations, etc. – use promotions on Facebook to entice followers and potential customers to visit you there. Share in-store events or give special incentives for purchasing or checking out the products in person.
2. Run a Promotion
Promotions are an easy and simple way to gain Facebook followers, spread the word on new products or sales, or even provide exclusive sales. In order to qualify for the promotion, the post must either be shared, liked, or even tagged – boosting your visibility in the process.
3. Show Community Support
Establishing yourself as “one of us” is always a good way to gain customer trust and loyalty. One way to do this is by promoting local events and sharing community news via your Facebook page.
4. Boost Posts to Gain More Visibility
One of the great things about social media marketing and advertising on Facebook is that the costs are relatively low. And because of this, it’s very easy to boost a post to gain more visibility. This increased visibility can lead to more sales – at a low cost to you.
5. Share Testimonials
Potential customers love hearing from other people and why they love/hate a product. Promote popular reviews or testimonials via your Facebook page, and be sure to ask customers to provide reviews directly on the Facebook page as well.
If you’re overwhelmed by the prospect of social media marketing and Facebook advertising, don’t worry – you’re not alone. Call us today at 214 Interactive. We are a leading digital advertising agency in Dallas, Texas, specializing in social media marketing and all things digital.