Google has been slowly expanding its offerings for small businesses, and one of our favorite new offerings for our clients here at 214 Interactive is the addition of Google Posts.
What are Google Posts?
Google Posts are short blurbs you can post – and change! – at any time via your Google My Business Profile. Think of it as another form of social media to get the word out on your brand. When your business shows up in the Google search results, they will see any current Google Posts showcased below the company contact information. It will look something like this:
How Can I Use Google Posts for My Small Business?
Google Posts is yet another touchpoint that helps potential customers dig in deeper with your brand. Here are some of our favorite ways to use this social marketing tool:
Feature Specials and Promotions
Running a deal and want everyone to know? Your Google Post is a great place to tell people to “buy now” by clicking on your post.
Showcase Upcoming Events
Encourage potential customers to “register now” for any upcoming events: wine tastings, meet and greets, product showcases, lunch and learns, etc.
Highlight New Products
Google Posts are a great way to tell people about new products or services that they might be unaware of. Encourage them to “learn more” at the click of a button.
Capture New Leads
It’s easy to gather strong leads by asking a customer to “sign up now” for a newsletter or mailing list. You might even consider giving them a discount or special promotional pricing on their first order in exchange for their information.
Ready to Get Started?
Posting is simple. Simply login to your Google My Business Profile via your smartphone or computer and look for the link on the right hand side for “posts.” Fill in the pertinent info, and you’re ready to go! Google Posts will remain live for 7 days.
As always, 214 Interactive – a leading digital advertising agency in Dallas, Texas – is always here to answer any questions you have about Google Posts, Google My Business profiles, or anything related to search engine marketing in Dallas. Call us today to get started!