What was once an optional part of your marketing strategy is now a necessity.
Video marketing has continued to grow, as customers spend more time online engaging with brands they are interested in and the production costs for making a video have decreased dramatically.
If you’re on the fence and still not sure if video marketing is right for your business, here are 4 video marketing stats that might surprise you:
Consumers Spend Nearly 90% More Time on Sites that Have Video
Want consumers to engage with your brand? Then put some videos on your website or social media pages! Video is a great way for potential customers to learn more about your brand, see in-depth product demonstrations, and gain depth on what your company is all about.
A Video on Your Landing Page can Make your Site over 50% More Likely to Be on Page 1 of Google Search Results
If getting to the top of the search engine rankings is important to your business (and chances are it is!), then video is a great way to influence the Google search algorithms. Statistics are showing that websites with video on the landing page are seeing pretty big jumps in search rankings.
A Facebook Video has 135% More Reach than a Photo
Social media outlets are the perfect place for video content. In fact, stats are showing that as consumers watch more video, they are more likely to share videos that they found interesting, helping, engaging, etc. – so much so that they are getting more broad, organic reach than the standard photo posted.
Intent to Purchase Jumps Up 97% when a Consumer Watches Video
Research is showing over and over again than consumers who engage with your brand on a regular basis – particularly through video – will be more likely to purchase something from your company when the need/want arises.
The research is pretty clear: now is the time to devise a video marketing strategy!
If you’re unsure about where to begin, call us at 214 Interactive, a top digital advertising agency in Dallas, Texas. We specialize in video marketing, video marketing strategy, social media marketing, and all things digital.