All Facebook ads are created equal – right?!
Actually, Facebook offers different types of ads that can achieve different results.
One type of ad that we highly recommend to our clients at 214 Interactive is the Facebook lead ad. Facebook lead ads in Dallas are different than normal ads because they allow you to capture additional lead information about your prospective customers. The ads pop up as normal, and when the customer clicks, it asked for more information, based on your criteria. Here are 3 of the best uses for Facebook lead ads:
1. Expand Your Customer Database
One of the best ways to use Facebook lead ads is to add new prospective customers to your database to receive newsletters and further communication from your company. It’s easy! Simply ask customers to “sign-up to learn more” or “subscribe now.” You’ll be impressed at how quickly your database grows.
2. Run Insider Deals
Want to receive a special deal or promotion? Then submit your information here!
It’s one of the easiest ways to garner new contacts and stay in touch with future offers. In addition to asking people to submit their information in exchange for a deal, you can ask them questions about what products they are interested in, zip code, etc.
3. Tailor Information to Specific Customers
Facebook lead ads give you a chance to learn more about the specific products and services a person might be interested in purchasing. Once you have that information, it is much easier to customize a marketing message specifically to them. You might also ask how often they’d like to hear from your business, and then send them insider information on the products they like.
These are just 3 of the many uses for Facebook lead ads. Give 214 Interactive in Dallas, Texas a call today to learn more about how we can tailor Facebook leads ads to grow your business.