How to Build a Successful Twitter Profile – 214 Interactive

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How to Build a Successful Twitter Profile – 214 Interactive

Does it really matter what my Twitter profile looks like?

We get this question from clients a lot, and the simple answer is YES!

Every brand touchpoint – whether it’s your website, product packaging, emails, and of course social media outlets – should all feel like one cohesive brand. Everything should look, feel, and sound a certain way. Twitter is no exception. Here are 4 simple tips on how to build a successful Twitter profile that attracts others to your brand:

 

Step 1: Brand Your Profile

This of this as getting dressed. You want your profile to look like you and your brand. Start by incorporating a current profile pic of you wearing corporate attire or colors. Then, adjust the “theme color” and the “cover photo” to reflect your brand as well. The cover photo should feel like an ad of sorts that tells people something about you and your company. You can use Photoshop or free services like Canva to create a perfect cover photo. Again, the goal here is consistency. 

 

Step 2: Provide Relevant Content

Twitter is all about what you say, so make each post count! Appeal to potential customers by posting and retweeting relevant industry news and articles. This is also a great place to link content from your website’s blog (you do have one, right?). Not only does this provide great, original content to your audience, but it drives traffic to engage on your website as well. 

 

Step 3: Work at It Daily

Building a business is like working out. You gain more traction when you do it every day. Make time each day – maybe 15-30 minutes – to focus on your social media outlets like Twitter marketing and engage with your audience. Retweet, respond, and post to your hearts content. Each connection is building your brand. You can even schedule posts in advance so that they are equally spaced throughout the month without any additional work on your end. 

 

If you’re unsure on how to get your business noticed on Twitter or other social media outlets, call us at 214 Interactive today! We are a digital advertising agency in Dallas, Texas that specializes in social media marketing, content creation, SEO, and more. Let us get your brand where you want it to be! 

 

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Why Google Posts are Your Key to Higher Foot Traffic

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Why Google Posts are Your Key to Higher Foot Traffic

Labor Day and the holiday shopping season are right around the corner, and we know Americans spend big during these time periods. Want to learn the tips and tricks to get them to spend big with you?

Here’s one we recommend often at 214 Interactive: Google Posts.

What are Google Posts?

Google Posts are tied directly to your Google My Business profile. When a user searchers for “restaurant near me” and your business shows up in the search listings, it will show your business’s profile, along with any posts you have added. These posts are typically 100-300 words long, include a photo, and are a great way to add a call to action and entice potential customers to visit you over the competition. 

Why Google Posts?

·      Location Specific Content: We love Google Posts because it’s an easy way to customize content for various business locations. Are you offering a sale? Are there promotions at one location that don’t apply to others? Google Posts lets you make those distinctions with ease.

·      Capitalize on Local Intent to Buy: Approx. 1/3 of all mobile searches on Google relate to local content and location. So if your search listing shows up on a mobile device, you have a much higher chance of that person visiting your location and spending. 

·      Higher Search Rankings: The more clicks you get on your Google My Business profile, the higher your overall search engine ranking will be. So by adding interesting content that entices customers to learn more, you are essentially creating free advertising and boosting your rankings in the process. 

·      Call to Action Encourages Clickthrough: Unlike some traditional forms of advertising, Google My Business posts come with a call to action that boosts click rate. Examples of common calls to action are “learn more,” “sign-up,” buy now,” “reserve now,” and “book an appointment.”

If you want to learn more about how Google Posts can boost your sales this Labor Day and holiday shopping season, give us a call today at 214 Interactive – a digital advertising agency in Dallas, Texas. We’d love to help you get started!  

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Are Your Blogs Search Engine Friendly?

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Are Your Blogs Search Engine Friendly?

Every business owner is trying to increase their position on search engines, vying for the coveted top spot – or even top 5. 

But how do you get there?

There are many different factors that go into search rankings, but one valuable tool you can use to increase your rank is by creating a company blog with relevant content and SEO (Search Engine Optimization) in mind. 

If you’re just starting out as a business blogger, here are a few ways to make that blog search engine friendly:

Properly Incorporate Keywords

And when we say “properly,” we certainly mean don’t over do it! Start by figuring out what words are proper keywords for your industry and your specific business. Then, use them in key areas of your post including headers, subheaders, title, last paragraph, first sentence, image descriptions, and meta tags. Decide on a word or phrase for one post and use it sparingly throughout. It’s as simple as that! 

Include Valuable Links

Not only do you want to link back to relevant sites within your site, but you want to add outbound links that are relevant or reference something in your article. Quality links are considered valuable in SEO and will get you noticed by search engines.

Share Your Content

Your blog posts shouldn’t just live on your website! Find ways to use your valuable SEO content creation as ways to engage with your audience, linking them on social media and including the content in email blasts.

Still have questions? At 214 Interactive in Dallas, Texas, SEO content creation is what we do and we’d love to help get you started! Call us today to set up a consultation for your business. We specialize in all things related to digital marketing, including social media marketing, online reputation management, online ad placement, video content creation, SEO, and more. 

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Google Maps: Simple Ways Smart Businesses Can Use It to Their Advantage 

Let’s start with a simple exercise. 

In your Google Maps app, go ahead and type in “restaurants near me.” What pops up? Are there restaurants that are noticeably missing? What do you see in the search results for each business? 

Now think about your own business. 

If someone was searching for your business is Google Maps, what would they see?

It probably comes as no surprises, but each month upwards of 154 million people are charting travel destinations, finding local businesses around town, and locating goods and services with the likes of Google Maps and Apple Maps. These tools are vitally important to the generally public – and your business. Here are a few things to be mindful of when optimizing these mapping services to work for you:

Keep Your Google My Business Profile Current

At 214 Interactive, we often tout the merits of completing your Google My Business profile – and for good reason. With so many people looking to Google for information, it’s imperative that your business is well represented. Make sure to claim your business and that all contact information, hours of operation, etc. are correct at all times. Make sure the same information is correct in Apple Maps Connect.

Add Visuals that Pop

After claiming your business and ensuring all information is correct, make sure to add a few visuals that entice and add credibility to your business. You’d be surprised by how many people will look at business photos and decide whether or not to patronize them based on the visuals. 

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Without Updated Content, You are Invisible

It’s important to remember that if this information is not updated and current, your business may be “invisible” when people use the mapping services. Try searching your own business several ways, typing in “near me” with your business type attached to it, typing in your company name, etc. and see what happens. If potential customers aren’t finding you on these apps, then you might as well not exist. Want to boost results even further? Let's talk about Google Maps promoted pins and other marketing tools to boost results. 

Ready to learn more about how to use mapping services to benefit your small business? Call 214 Interactive today – online content creation experts in Dallas, Texas – and let us create a consistent brand image across all platforms that will increase foot traffic in-store. 

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How to Write the Perfect Response to a Negative Review

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How to Write the Perfect Response to a Negative Review

It’s bound to happen.

One day you login to your company’s Facebook page, only to see a new review – a negative review.

Don’t worry! It happens to the best of companies. What’s more important is how you handle that review. At 214 Interactive in Dallas, Texas, we specialize in coaching our clients on proper online reputation management and here are a few tips on how to write the perfect response to a negative review:

 

Step 1) Respond.

Don’t ignore the negative review because it shows a lack of interest in your customers, and the customer who left the review isn’t the only one watching. Other potential customers are also watching to see how you respond. It’s also important that you don’t delete the review; customers are leery of companies with 100% positive feedback.

 

Step 2) Apologize & Sympathize.

Even if you don’t think the complaint is warranted, you want the customer to feel heard. Start off by saying your sorry and acknowledging their issue.

 

Step 3) Apply Good Customer Service.

After acknowledging the concern, go on to tell customers what they should have expected. If they are concerned that the service was poor at your restaurant simply respond with something like, “Our servers are normally very attentive and we apologize that we missed the mark on your last visit.” 

 

Step 4) Take it Offline.

The last thing you want is a lengthy exchange for all to see. Tell the reviewer who they are dealing with and provide contact information so that the conversation – and customer service experience – can be taken offline. You goal is to keep the response to 3 simple, straightforward responses.

 

Step 5) Leave out Keywords.

As you draft your response, try not to include your business name or any keywords that might make the negative review show up in search results. 

 

If you need help with online reputation management in Dallas, Texas, don’t hesitate to call us at 214 Interactive. As a leading digital advertising agency, our staff would love to chat with you about what we can do for your business! 

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Always Respond to Positive Reviews – And Here’s Why:

In the past, we’ve made sure to encourage you to respond to negative reviews. It gives you a chance to make things right, demonstrate great customer service, and it’s a reflection of your brand. 

But what about postitive reviews? They are saying positive things…so should I respond?

The answer is a resounding yes!

At 214 Interactive, we specialize in online reputation management in Dallas, and here are a few reasons we always tell our clients to respond to positive reviews too:

1.   It’s Just Good Manners.

Mama taught you to say “thank you,” and that doesn’t just apply to compliments in person! If a customer gives you positive feedback, it’s just the right thing to do to respond and thank them for their response. 

2.   It Boosts Search Engine Rankings.

Did you know that by responding to reviews in the right way, you can positively affect your search rankings? We all know how huge SEO is and if such a simple thing as responding to a review can help, why wouldn’t you do it?

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3.   People are Watching.

Remember: anything posted on social media is fair game for all to read, so why not make a positive impression? In fact, research suggests that up to 93%of consumers read online reviews to determine their impression of a brand and whether or not they will do business with them in the future.

4.   It Generates Visibility.

Many times, responding on social media sites can boost visibility, particularly among friends of the customer who reviewed your brand. Showing a positive customer service experience and responding is a warm, welcoming way helps build trust of people who may be interested in your brand in the future.

 

If you want to learn more on how to respond to positive reviews and what to say to boost visibility and SEO, call 214 Interactive – the online reputation management experts in Dallas, Texas! We can’t wait to get started on building your brand. 

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5 Simple Ways to Grow Your Business with Facebook

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5 Simple Ways to Grow Your Business with Facebook

Social media marketing is a core part of what we do here at 214 Interactive, mainly because in this day and age, it must be an essential part of your business’s marketing strategy. 

Facebook in particular is a great place to start, given the plethora of users and the ease of entry. Here are 5 simple ways you can grow your business today with a little social media marketing via Facebook:

 

1.   Drive to Brick-and-Mortar Locations

For businesses that have brick-and-mortar locations – restaurants, retail locations, etc. – use promotions on Facebook to entice followers and potential customers to visit you there. Share in-store events or give special incentives for purchasing or checking out the products in person.

2.   Run a Promotion

Promotions are an easy and simple way to gain Facebook followers, spread the word on new products or sales, or even provide exclusive sales. In order to qualify for the promotion, the post must either be shared, liked, or even tagged – boosting your visibility in the process.

3.   Show Community Support

Establishing yourself as “one of us” is always a good way to gain customer trust and loyalty. One way to do this is by promoting local events and sharing community news via your Facebook page. 

4.   Boost Posts to Gain More Visibility

One of the great things about social media marketing and advertising on Facebook is that the costs are relatively low. And because of this, it’s very easy to boost a post to gain more visibility. This increased visibility can lead to more sales – at a low cost to you. 

5.   Share Testimonials

Potential customers love hearing from other people and why they love/hate a product. Promote popular reviews or testimonials via your Facebook page, and be sure to ask customers to provide reviews directly on the Facebook page as well.

If you’re overwhelmed by the prospect of social media marketing and Facebook advertising, don’t worry – you’re not alone. Call us today at 214 Interactive. We are a leading digital advertising agency in Dallas, Texas, specializing in social media marketing and all things digital.  

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