PSA: It’s Time to Turn on Facebook Instant Replies

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PSA: It’s Time to Turn on Facebook Instant Replies

Customer service continues to be a cornerstone of what sets good companies apart from great ones. And in a digital world, customers want to interact with your company at all times – day and night – through messages and posts via social media sites like Facebook. 

How does your business keep up? Here’s a PSA from 214 Interactive: It’s time to turn on the Facebook Instant Replies.

What are Facebook Instant Replies?

It’s exactly what it sounds like. When you set your Facebook business profile to provide instant replies, your customer will instantaneously here back from your company in some form or fashion, with a message you provide. The message may not be specifically tailored to their needs, but they will know that you care about their questions, concerns, and feedback, and what to continue the conversation.

What Should My Facebook Instant Reply Say?

Good question. Here are some guidelines for creating a Facebook Instant Reply:

·     Say Thank You: Sometimes, a simple “thank you” can go a long way. Just acknowledging that someone is heard and thanking them for taking the time to message you about their questions and concerns let’s them know that your business and feedback is important to you. It opens up the dialog before you can respond with a more personalized response. 

·     Manage Expectations: The last thing you want to do is provide an automated reply and then never respond personally! Provide a time table in your automated response for when they can expect a more personal response to their message.

·     Provide Other Modes of Contact: If your business is slow to respond to Facebook messages but you typically respond quickly to emails, let the customer know that. By providing another way to contact you, you are providing yet another touchpoint with your business.

·     Use the Away Message Features: If your account will not be managed for a few days, then it’s important to turn on the “away message” feature. This allows the customer to know that their message and time is important and you will respond promptly once you are back online.

Have questions about Facebook Instant Replies, Facebook marketing, Facebook advertising, Facebook business profiles, or anything social media related? 

214 Interactive has answers. Call us today to set up a consultation for your small business. We specialize in everything from social media marketing, to SEO, to online reputation management. 

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Study Predicts Strong Holiday Season for Retailers

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Study Predicts Strong Holiday Season for Retailers

Retailers can rejoice because it looks like it will be a Merry Christmas this year. 

According to a recent study by NetElixir, online holiday sales are expected to grow 15% over last year’s online holiday revenue numbers, outpacing growth that we’ve seen in the last few years. The 2017 holiday season was up 13% year-over-year, while 2016 saw 10% growth year-over-year.  

Why the Holiday Sales Growth?

So far for 2018, we’ve seen a strong economy. Unemployment is down, GDP is up, and wages are higher – all leading to high consumer confidence. Additionally, the back-to-school retail season was up and retail sales have been strong for the first half of the year. 

How Can Your Business Capitalize?

Want a piece of the pie? Here are a few tips from 214 Interactive - your holiday marketing resource - on how to get in on the action:

·     Start Planning Now: Experts expect to see an uptick in online holiday search beginning Oct. 20, so start planning your online strategy now. What digital advertising are you going to run? What will your social media outlets showcase? Make a game plan now, and reap the rewards. Key retail periods will likely be Thanksgiving-Cyber Monday, Green Monday (second Monday of Dec.), and a mobile surge just days before the holidays (12/18-12/21.

·     Optimize for Mobile: Mobile buying continues to increase, with a prediction that it will make up about 40% of online sales this year. If you haven’t already, optimize your website and shopping platforms for mobile.

·     Incorporate Video: Video continues to grow in popularity among millennials, so find ways to incorporate video marketing into your holiday marketing mix. 

If you need help formulating an online marketing strategy for the holiday season, call 214 Interactive in Dallas, Texas today. Our team specializes in SEO, digital advertising, content creation, social media marketing, and more, and we’d love to help your company have the best holiday season yet!

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How to Build a Successful Twitter Profile – 214 Interactive

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How to Build a Successful Twitter Profile – 214 Interactive

Does it really matter what my Twitter profile looks like?

We get this question from clients a lot, and the simple answer is YES!

Every brand touchpoint – whether it’s your website, product packaging, emails, and of course social media outlets – should all feel like one cohesive brand. Everything should look, feel, and sound a certain way. Twitter is no exception. Here are 4 simple tips on how to build a successful Twitter profile that attracts others to your brand:

 

Step 1: Brand Your Profile

This of this as getting dressed. You want your profile to look like you and your brand. Start by incorporating a current profile pic of you wearing corporate attire or colors. Then, adjust the “theme color” and the “cover photo” to reflect your brand as well. The cover photo should feel like an ad of sorts that tells people something about you and your company. You can use Photoshop or free services like Canva to create a perfect cover photo. Again, the goal here is consistency. 

 

Step 2: Provide Relevant Content

Twitter is all about what you say, so make each post count! Appeal to potential customers by posting and retweeting relevant industry news and articles. This is also a great place to link content from your website’s blog (you do have one, right?). Not only does this provide great, original content to your audience, but it drives traffic to engage on your website as well. 

 

Step 3: Work at It Daily

Building a business is like working out. You gain more traction when you do it every day. Make time each day – maybe 15-30 minutes – to focus on your social media outlets like Twitter marketing and engage with your audience. Retweet, respond, and post to your hearts content. Each connection is building your brand. You can even schedule posts in advance so that they are equally spaced throughout the month without any additional work on your end. 

 

If you’re unsure on how to get your business noticed on Twitter or other social media outlets, call us at 214 Interactive today! We are a digital advertising agency in Dallas, Texas that specializes in social media marketing, content creation, SEO, and more. Let us get your brand where you want it to be! 

 

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Why Google Posts are Your Key to Higher Foot Traffic

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Why Google Posts are Your Key to Higher Foot Traffic

Labor Day and the holiday shopping season are right around the corner, and we know Americans spend big during these time periods. Want to learn the tips and tricks to get them to spend big with you?

Here’s one we recommend often at 214 Interactive: Google Posts.

What are Google Posts?

Google Posts are tied directly to your Google My Business profile. When a user searchers for “restaurant near me” and your business shows up in the search listings, it will show your business’s profile, along with any posts you have added. These posts are typically 100-300 words long, include a photo, and are a great way to add a call to action and entice potential customers to visit you over the competition. 

Why Google Posts?

·      Location Specific Content: We love Google Posts because it’s an easy way to customize content for various business locations. Are you offering a sale? Are there promotions at one location that don’t apply to others? Google Posts lets you make those distinctions with ease.

·      Capitalize on Local Intent to Buy: Approx. 1/3 of all mobile searches on Google relate to local content and location. So if your search listing shows up on a mobile device, you have a much higher chance of that person visiting your location and spending. 

·      Higher Search Rankings: The more clicks you get on your Google My Business profile, the higher your overall search engine ranking will be. So by adding interesting content that entices customers to learn more, you are essentially creating free advertising and boosting your rankings in the process. 

·      Call to Action Encourages Clickthrough: Unlike some traditional forms of advertising, Google My Business posts come with a call to action that boosts click rate. Examples of common calls to action are “learn more,” “sign-up,” buy now,” “reserve now,” and “book an appointment.”

If you want to learn more about how Google Posts can boost your sales this Labor Day and holiday shopping season, give us a call today at 214 Interactive – a digital advertising agency in Dallas, Texas. We’d love to help you get started!  

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Are Your Blogs Search Engine Friendly?

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Are Your Blogs Search Engine Friendly?

Every business owner is trying to increase their position on search engines, vying for the coveted top spot – or even top 5. 

But how do you get there?

There are many different factors that go into search rankings, but one valuable tool you can use to increase your rank is by creating a company blog with relevant content and SEO (Search Engine Optimization) in mind. 

If you’re just starting out as a business blogger, here are a few ways to make that blog search engine friendly:

Properly Incorporate Keywords

And when we say “properly,” we certainly mean don’t over do it! Start by figuring out what words are proper keywords for your industry and your specific business. Then, use them in key areas of your post including headers, subheaders, title, last paragraph, first sentence, image descriptions, and meta tags. Decide on a word or phrase for one post and use it sparingly throughout. It’s as simple as that! 

Include Valuable Links

Not only do you want to link back to relevant sites within your site, but you want to add outbound links that are relevant or reference something in your article. Quality links are considered valuable in SEO and will get you noticed by search engines.

Share Your Content

Your blog posts shouldn’t just live on your website! Find ways to use your valuable SEO content creation as ways to engage with your audience, linking them on social media and including the content in email blasts.

Still have questions? At 214 Interactive in Dallas, Texas, SEO content creation is what we do and we’d love to help get you started! Call us today to set up a consultation for your business. We specialize in all things related to digital marketing, including social media marketing, online reputation management, online ad placement, video content creation, SEO, and more. 

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Google Maps: Simple Ways Smart Businesses Can Use It to Their Advantage 

Let’s start with a simple exercise. 

In your Google Maps app, go ahead and type in “restaurants near me.” What pops up? Are there restaurants that are noticeably missing? What do you see in the search results for each business? 

Now think about your own business. 

If someone was searching for your business is Google Maps, what would they see?

It probably comes as no surprises, but each month upwards of 154 million people are charting travel destinations, finding local businesses around town, and locating goods and services with the likes of Google Maps and Apple Maps. These tools are vitally important to the generally public – and your business. Here are a few things to be mindful of when optimizing these mapping services to work for you:

Keep Your Google My Business Profile Current

At 214 Interactive, we often tout the merits of completing your Google My Business profile – and for good reason. With so many people looking to Google for information, it’s imperative that your business is well represented. Make sure to claim your business and that all contact information, hours of operation, etc. are correct at all times. Make sure the same information is correct in Apple Maps Connect.

Add Visuals that Pop

After claiming your business and ensuring all information is correct, make sure to add a few visuals that entice and add credibility to your business. You’d be surprised by how many people will look at business photos and decide whether or not to patronize them based on the visuals. 

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Without Updated Content, You are Invisible

It’s important to remember that if this information is not updated and current, your business may be “invisible” when people use the mapping services. Try searching your own business several ways, typing in “near me” with your business type attached to it, typing in your company name, etc. and see what happens. If potential customers aren’t finding you on these apps, then you might as well not exist. Want to boost results even further? Let's talk about Google Maps promoted pins and other marketing tools to boost results. 

Ready to learn more about how to use mapping services to benefit your small business? Call 214 Interactive today – online content creation experts in Dallas, Texas – and let us create a consistent brand image across all platforms that will increase foot traffic in-store. 

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How to Write the Perfect Response to a Negative Review

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How to Write the Perfect Response to a Negative Review

It’s bound to happen.

One day you login to your company’s Facebook page, only to see a new review – a negative review.

Don’t worry! It happens to the best of companies. What’s more important is how you handle that review. At 214 Interactive in Dallas, Texas, we specialize in coaching our clients on proper online reputation management and here are a few tips on how to write the perfect response to a negative review:

 

Step 1) Respond.

Don’t ignore the negative review because it shows a lack of interest in your customers, and the customer who left the review isn’t the only one watching. Other potential customers are also watching to see how you respond. It’s also important that you don’t delete the review; customers are leery of companies with 100% positive feedback.

 

Step 2) Apologize & Sympathize.

Even if you don’t think the complaint is warranted, you want the customer to feel heard. Start off by saying your sorry and acknowledging their issue.

 

Step 3) Apply Good Customer Service.

After acknowledging the concern, go on to tell customers what they should have expected. If they are concerned that the service was poor at your restaurant simply respond with something like, “Our servers are normally very attentive and we apologize that we missed the mark on your last visit.” 

 

Step 4) Take it Offline.

The last thing you want is a lengthy exchange for all to see. Tell the reviewer who they are dealing with and provide contact information so that the conversation – and customer service experience – can be taken offline. You goal is to keep the response to 3 simple, straightforward responses.

 

Step 5) Leave out Keywords.

As you draft your response, try not to include your business name or any keywords that might make the negative review show up in search results. 

 

If you need help with online reputation management in Dallas, Texas, don’t hesitate to call us at 214 Interactive. As a leading digital advertising agency, our staff would love to chat with you about what we can do for your business! 

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