Lead Generation: 4 Common Mistakes to Avoid

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Lead Generation: 4 Common Mistakes to Avoid

Small business thrive on lead generation. 

Healthy businesses need new people entering their lead generation – or purchase funnel  - regularly, so that as people move through the buying process, new people can emerge to keep the cycle going. 

But how do you keep the process going? Are there things your business is doing wrong today that is stunting growth? Read on to learn a few common lead generation mistakes we see at 214 Interactive and how to avoid them:

1.    Ignoring People Who are Early in the Buying Process

It can be tempting to label someone who seems further out from making a purchase a “bad lead,” but resist the urge. That same “bad lead” may just be early on in the purchase cycle, but feeding them appropriate content and keeping them interested and engaged can get them closer to becoming a consumer of your product or service. 

2.    Feeding People Bad Information

You have good intentions of course, but if you don’t tailor a message toward the stage someone is at in the purchase funnel, then they may be turned off from your brand. Instead, evaluate how you can better engage with that person where they are today. Maybe someone who is collecting information about your company wants to learn more about what goes on behind the scenes, while someone who is serious about purchasing today wants access to product specs and current offers. 

3.    Giving Up on a Campaign Too Soon

When launching an online campaign, it’s important to have measurable metrics for that campaign and to evaluate accordingly. Be sure to give your campaign time to do what it is designed to do before scratching it completely. 

4.    Keeping the Message Too Broad

You may think that getting your ads in front of as many people as possible is the best way to increase lead generation and overall sales, but often it can backfire. As a small business, focus on niche marketing and where you can stand out against the competition. Know your core audience and tailor your messages to them. 

Need help generating and qualifying leads? 214 Interactive – a digital advertising agency in Plano, Texas – can help! Our team specializes in online marketing strategies and would love to meet with you for a consult.  

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Customer Reviews: How to Get More People to Review Your Product or Service

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Much research has been done on the subject of customer reviews and the results seem to speak for themselves: customers view customer reviews as equal to that of a trusted friend.

And while many of us realize that the really happy or really unhappy people are generally leaving reviews, how do we entice the happy-middle to jump into the conversation? Even a negative review, handled well, can have a positive impact on your business. Here are a few recommendations from 214 Interactive in Plano, Texas on how to get more customer reviews: 

Offer an Incentive

People love freebies. Maybe it’s a discount off of a future purchase or a free appetizer. Whatever it may be, offer to throw something in to your customers if they will be willing to take the time to leave a review.

Create a Referral Program

Word-of-mouth – even if it’s not in the form of an online review – is incredibly valuable in terms of gaining new business. Create a referral program for your company that rewards current customers for inviting their friends to join. Or make it part of a social media campaign for online captures.

Make the Review Process Easy

Google, Facebook, and Yelp are three of the most popular review sites. Provide links to these sites and invite customers to give their thoughts and feedback in regular communications. If you provide the link in a simple format, it makes it easier for people to engage in the process.

Ask at the Right Time

Know when the right time to ask for a review is and capitalize on that. A person may be more apt to leave a review if they have just completed an online checkout, had a good experience, and are still in the mindset of thinking about your company. Don’t expect them to come back later, as many will not (unless incentivized).

 

If you are interested in hiring an online reputation management company to help you with managing online reviews, responding to online reviews, and encouraging more online reviews – give us a call at 214 Interactive today! 

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Is Your Website Actually Pushing People Away?

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Is Your Website Actually Pushing People Away?

No one thinks their website is “that bad.”

Sure, it’s a little outdated - maybe it has its flaws - but consumers can see past that right?

The sad truth is that they can’t. Just like with any branding effort, your website is a direct reflection of who your business is and what they stand for. If your site is outdated and difficult to navigate, you may be pushing people away before they ever get to know you and your products and services. Here are a few website pitfalls we’ve seen here at 214 Interactive that it’s important to watch out for:

Website is Too Difficult to Navigate

A user-friendly website should have clear navigation in places that consumers expect it to be. The links should be clear and obvious. Contact information should be readily available. If your website is too difficult to navigate to find information, then expect consumers to go running elsewhere. 

Error Pages

Make sure all links work properly and forms flow smoothly. Error messages make people uneasy about your reliability and trustworthiness as a company, not to mention, it’s incredibly frustrating.

Slow Loading Speeds

Research shows that if a website takes longer than 2 seconds to load, many consumers will bail. Have your website speed tested regularly to avoid any loss of interest due to slow loading speeds.

Lack of Call-to-Action

Tell people what you want them to do. Click here to learn more! Sign up for a brochure! Speak to a representative now! These are all clear calls to action. If you are simply relaying facts about your company, but not asking people to engage, then you may be missing the mark. 

Fluffy Copywriting

To that end, consumers want you to get to the point. They want easily digestible nuggets of information, without scaling paragraphs of copy. Keep your copy brief, informational, and to-the-point. 

Need help with Dallas web design? Call us today at 214 Interactive!

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Video Marketing: Great Ways to Use it to Work for You

Study after study has shown that not only are customers engaging more with companies that post videos, but those businesses are also receiving more quality leads through video viewership and leaps in brand awareness across the board. 

Not bad. 

Video isn’t going anywhere, and it doesn’t have to be a big production. Many small businesses can easily leverage a smartphone to create relevant content ready to share via social media platforms, feature in blog posts on the website, etc. Here are some examples of how we encourage our clients here at 214 Interactive to leverage video marketing for their businesses:

·     Tutorials: Share with customers how to use a product or service. If you’re a restaurant, maybe this is in the form of a step-by-step recipe for one of your signature dishes.

·     Testimonials: Find those who love your brand and your services and post a video of them telling others about their positive experiences with your company and its product and services. This can also be done through influencers.

·     Product Reveal: Unveil the latest and greatest products and services your company has to offer.

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·     Live Streaming: Leverage important live events and stream those events live for all to see via social media channels.

·     Vlogs: Vlogs – or video blogs – are a great way to change-it-up and offer a different type of content to your audience.

·     Product Demonstrations: Help potential customers understand what your offer and how those products and services work.

·     Industry News: Interview leaders in your field about topics that would be of interest to your audience. 

·     “How It’s Made” Video: People love learning about what goes into making a certain product. Leverage video to intrigue your audience and engage them in your brand. 

At 214 Interactive, we’ve used video to help many of our clients increase engagement with their audience. Give us a call today to set up a consultation to learn how we can help your small business with video marketing. 

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David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

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David vs. Goliath: How Your Small Business Can Compete with the Big Dogs

Search engine marketing feels like it’s constantly changing, and as a small business, it can seem futile to try reaching the coveted top search engine spots when many larger, more established companies rule the roost. 

At 214 Interactive – a Dallas digital ad agency focused on search engine marketing – we’re here to tell you that it can be done! Follow these 5 tips to move up in the rankings: 

 

1.    Keep Your Website Current

When is the last time you updated your website? How often do you load new content to the site? Google’s algorithms like to see sites that are providing quality content that is updated regularly. One easy way to do that is by providing 2-3 blogs per month on your site, focusing on topics relevant to your customers. 

2.    Drill Down to the Neighborhood

Google’s analytics are getting good, and you no longer have to keep your keywords broad to get your business noticed. Instead, use keywords and content that is hyper-focused on your neighborhood, something your larger competitors likely won’t be doing. 

3.    Establish a Secure Website

HTTPS encrypted websites are the new standard, and Google in particular is pushing for everyone to have this type of site integrity in order to protect the sites from hackers. If your site isn’t HTTPS, it’s time to call us so that we can make that happen and improve your search results in the process. 

4.    Mobile is Key

We don’t have to tell you how important search on mobile devices is, and it’s not going away any time soon. Google knows this and puts major emphasis on your mobile site when determining search rankings. Make sure yours is user-friendly, responsive, and fully optimized for mobile.

5.    Ask Customers to Post Reviews

Good or bad, research shows that reviews help build credibility, trustworthiness, and engagement – all things that Google highly values when it comes to search engine rankings. Encourage your customers to post reviews and be sure to respond to each and everyone one of those reviews. 

Need help tweaking your social media marketing strategy? Call us today at 214 Interactive and let’s get started boosting your search rankings. 

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Social Media & SEO Work Hand-in-Hand: Here’s How:

When building your brand, any marketing guru will tell you that each touchpoint matters. Social media and SEO sometimes seem to be on opposite ends of the branding spectrum, but in reality, the two work hand-in-hand to grow your business and online presence. Social media actually supports SEO, and at 214 Interactive in Dallas, Texas, this is how we see this work: 


Social Media Increases Content Exposure

What good is great content if you don’t have anywhere to share it - or anyone reading it? And let’s face it, most companies don’t have very many people who are waiting on pins and needles for the next website post. Use your social media channels to endorse and share content from your website. This will create more clickthroughs, which increases SEO. Even better – watch your followers share your content organically too! 


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Social Media Gains Credibility for Your Business

Google and other search engines use complicated algorithms to determine ranking, but when you boil it down, those algorithms are based on credibility. They want sites that are credible and trustworthy sources for information to pop up first. And frankly, that’s what building a social media presence is about too! As you post, like, follow, and share information, your natural credibility grows over time and the SEO rankings do too. 

Relationship Building is What Social Media Marketing is All About

Another way to build credibility for your brand is through building relationships that matter. Social media is a great place to do this with ease, as you can find industry experts and influencers to endorse your brand and website, which correlates with SEO. Relationship building builds trust, which grows your social media presence, which then influences your SEO results.

Ready to learn more about social media marketing and SEO content creation? 214 Interactive is a top digital advertising agency in Dallas, Texas and we’d love to talk with you about how we can help build your brand.  

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Want to Look Like an Industry Expert? Start Blogging.

Today’s savvy consumers want to find credibility and depth behind a brand. They aren’t just going to view your Facebook ad and immediately trust you with their money; they want to get to know you first. 

One such way to build credibility and let potential customers learn what you’re all about: small business blogging

If this tool isn’t currently in your marketing arsenal, here are a few reasons 214 Interactive – a top Dallas digital advertising agency – believes it should be:

1.    Industry Credibility

By blogging, you can talk about things relevant to your industry, and by doing so, you build credibility and trust with your customers. You aren’t just selling a product, you are proving you understand the ins and out of the industry and aren’t just another fair-weather brand. 

2.    Better Search Engine Rankings

Everyone wants to move up the totem pole of Google rankings, right? 214 Interactive has helped many clients do just that through small business blogging. Each blog contains keywords that help create depth within your website. The more that is written, equals more keywords and content, which equals higher rankings for your business.  

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3.     Added Value

We all love free stuff, right? By sharing stories, recipes, insider tips, and more, you are adding value to your customers in the way of “free” information. And the more free information they take in from your company, the more likely they are to trust you with their money. 

4.    Capture Leads

Blogs that provide relevant, valuable information can also be used to hook consumers into subscribing to weekly newsletters or providing their email address in order to get more content delivered on a regular basis. These captured leads can generate more revenue, growing your business in the process.

Not sure how to get started with small business blogging? 214 Interactive in Plano, Texas specializes in online content creation and small business blogging in Dallas. We’d love to visit with you about how we can work together to make blogging work for you.  

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