It’s True: Responding to Reviews Boosts SEO

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It’s True: Responding to Reviews Boosts SEO

Google has admitted what we’ve known for awhile: Reviews matter. And they matter to Google in the search rankings.

 

Reviews Account for 15% of the Local Search Ranking

In 2015, Google used reviews to account for a little over 10% of the search ranking. Now, a study in Google Local Search Rankings shows it accounts for just over 15% of the search ranking. This is an increase of 5% in just a few short years, echoing what Google has said publicly:

High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”

In essence, Google is telling us that positive reviews build credibility and Google wants to recommend the most credible businesses to those searching on their search engine. 

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Boost SEO Further By Responding to Reviews

While not explicitly outlined how much it matters, Google has also made it clear that they care if you respond to those reviews – and that it does play a role in SEO. According to the Google My Business support page:

“Responding to reviews shows that you value your customers and the feedback that they leave about your business.”

Again, responding to reviews is a sign of good faith and credibility. Not only that, but it tends to boost positive review counts too! Research has shown that when you respond to negative reviews in a satisfactory manner, 34% of consumers will delete their original negative review and 33% will write an additional positive review! 

SEO Help in Dallas, Texas

Need help building a SEO strategy? Or maybe you just need help with online reputation management and responding to those reviews? 214 Interactive – a digital advertising agency in Dallas, Texas – can help with these things and more. Give us a call today to learn how we can help build your business in 2019.  

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4 Signs Your Website Needs a Refresh

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4 Signs Your Website Needs a Refresh

Like it or not, many consumers will take one look at your website and immediately make a judgement call on your business. 

In fact, some studies suggest it takes as little as a “blink of the eye” for a consumer to form an opinion on your website and the credibility of your brand. 

With statistics so staggering, it’s important to keep your website current and up-to-date. Is your website in need of an overhaul? Here are 4 signs it’s time for a refresh:

1.    Not Mobile Friendly.

The use of smartphones continues to soar, and consumers expect to see quality websites on their mobile devices – just as they would see on a computer. Gone are the days when you could get away with a sub-par mobile site. If your site is not mobile-friendly, or does not have a current mobile counterpart, then it’s time for a refresh. 

2.    It’s Been 2-4 Years Since Your Last Update.

Technology and trends change daily, so it’s safe to say that a website that was created 5 years ago could use some tweaking to bring it into 2019. And it’s not all about the imagery and design. Analytics, SEO, and the framework with which your site was built are also important components of Dallas website design

3.    No Blog/Low Content.

Google is rewarding those with high quality, interesting, and original content by giving them higher rankings in their search algorithms. If you aren’t seeing high enough search results for your website – and you don’t have a blog – then it’s time to revisit your site and add more content.

4.    Your Site Takes Longer than 2 Seconds to Load.

Research suggests that 2 seconds is all you’ve got before a customer loses interest, moves on, and makes their purchase elsewhere. This is usually due to high resolution imagery that can bog down the load time. Want a beautiful website and a lightning fast load time? Talk to us at 214 Interactive about your website design and how to do both. 

 

214 Interactive is a premier digital advertising agency in Dallas, Texas, specializing in website design, SEO, content creation, website analytics, and more. Call us today and let’s discuss how we can bring your website into 2019. 

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214 Interactive Earns Google Partner Status for 4th Year in a Row

When you work with 214 Interactive, you work with a team of experts who know this marketing biz and how to make it work for you.

Case and point: 214 Interactive is proud to announce we’ve been awarded Google Partner status for the 4th year in a row!

What is a Google Partner?

You might be thinking – anyone can just be a Google Partner if they sign-up, right? The answer is no. Google has strict requirements when it comes to awarding Google Partnership status. Agencies must meet certain business criteria as an agency, take courses, and pass tests before getting the seal of approval. A Google Partner is an agency that has been vetted by Google and given their stamp of approval in providing results. 

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Why Should I Choose to Work with a Google Partner?

Great question! Here are a few perks of working with a certified Google Partner, such as 214 Interactive in Dallas, Texas:

·     Get Access to New Features – Before Everyone Else: When you work with a Google Partner, you get access to Google beta features and tools, sometimes up to a year before others! This gives you the opportunity to get ahead of the competition and make serious headway in building your business. 

·     Experience on Your Side: With the certifications and criteria an agency must meet to attain Google Partner status, you know you’re working with professionals who have the experience to take your business to the next level.

·     Inside Track to Solving Problems: Have a problem with your Google My Business account or with your Google advertising? No problem. Google Partners have their own dedicated customer service team, allowing your questions and concerns to get answered more quickly. 

Thank you to all of you who have helped us build our business and attain Google Partner status! Ready to jump on board with 214 Interactive? Call us today and let’s chat about how we can help achieve your business goals.

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Do You Have a Social Media Editorial Calendar?

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Do You Have a Social Media Editorial Calendar?

Like any small business owner, you’re doing what you can do leverage social media to your benefit, but have you gone as far as to create a social media editorial calendar?

What is a Social Media Editorial Calendar?

It’s exactly what it sounds like. It’s a calendar that maps out each social media touchpoint – Facebook, Instagram, Pinterest, Google+, Twitter, LinkedIn, etc. – and it shows what content will post to which site, on which day. It’s simply a strategic way to get on top of your messaging and make it work for you. 

The Value of a Social Media Editorial Calendar 

While it may seem tedious, an editorial calendar gives you a great “at a glance” picture of what messages are being communicated and where. By seeing them all in one place, you can see if you want to move messaging around, evaluate whether the various messages work together, see if there are gaps in messaging, etc. Plus – by doing the strategic legwork up front, it frees you up to execute more efficiently as the month goes on.

How to Create a Social Media Editorial Calendar

You may be thinking, “that’s great, but I’m not sure where to start.” Here are a few simple steps from 214 Interactive – a digital agency that specializes in online content creation – on how to create your editorial calendar:

·     Find Out What Your Audience Likes: Each business is different and each audience has different ways they like to be communicated too. Look back at your past social media posts. Which ones received the most likes? Were any of them shared a ton? Figure out what messages resonate with your audience and build the calendar around those themes.

·     Determine a Schedule for Each Site: Decide how often you’d like to post on each social media site, and then decide what content should fill those slots. A good rule of thumb is 3-10 posts on Facebook a week; other sites vary depending on your goals.

·     Begin Creating Content: Determine if you will be creating the content yourself or will you use an agency to help with this? Will your content be articles or blogs, simple memes or images, or a combination? If you’re unsure, then it’s a good idea to touch base with a digital advertising agency that specializes in online content creation to determine which approach is best for you.

214 Interactive in Dallas, Texas has helped many of our clients get ahead through social media editorial calendars, and we’d love to help you too! Give us a call today to set up a consultation. 

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How to Prevent Negative Reviews in 3 Easy Steps

No one likes to see negative reviews on Facebook, Google, Yelp!, etc.

What if we told you there is a way to prevent these negative reviews from ever happening in the first place?

At 214 Interactive, we specialize in online reputation management, and we’ve got a few tips and tricks on how to prevent those reviews with 3 easy steps:

Step 1: Ask if You Can Fix Any Issues

No one is perfect, so it’s safe to assume that every transaction you have is not without its flaws. Instead of ignoring those flaws, why not go ahead and ask, “can we fix an issue for you?” A great way to do this is by adding a note in your weekly e-blasts that says something like, “hey – if you had any issues with your last order, contact us to fix the issue now before posting a review on social media.” Target has been doing this through email blasts, with a blurb on the bottom that prompts customers to fix the issue now:

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By preempting the negative review, you are adding value to your customer service experience. 

Step 2: Surveys

It’s not bad to ask for feedback. Asking customers to fill out a quick survey in exchange for freebies, coupons, or other incentives is a great way to get a pulse on what customers think about your company and areas where you might be falling short. It brings to light cracks you may never have seen, and opportunities to fix those customer service “cracks” before they ever hit a negative review.

Step 3: Conduct Regular Customer Service Audits

Customer service starts within, so periodically take a fresh look at your customer service experience – everything from the point-of-sale experience to the post-sale experience – and see if you might be missing the mark in some areas. Compare your shopping or dining experience to your competitors. Small adjustments can go a long way to preventing negative reviews and improving the experience for your customers. 

Bottom line: happy customers are repeat customers. If you’re interested in preventing negative reviews but not sure where to begin, call us at 214 Interactive today and let us take a fresh look at your online reputation.

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5 Ways to Create Holiday Facebook Ads that Work

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5 Ways to Create Holiday Facebook Ads that Work

It’s a busy season for advertisers and hopefully the Black Friday sales were good to you.

If your sales weren’t quite where you wanted them, it’s not too late to make adjustments to your digital marketing strategy! Cyber Week may be over, but there is still another month of holiday retail sales to be had. At 214 Interactive, one of the key areas we recommend our clients advertise is with Facebook ads, and here are 5 ways to create holiday Facebook ads that work:

 

1.    Create Urgency

Remind your potential customers that these sales won’t last long. A great way to do this with holiday Facebook ads is to use phrases like “limited stock available,” “hurry, today only!”, “offer good for the first X to purchase,” and “last day for guaranteed Christmas delivery.”

2.    Use Special Holiday Messaging

Everyone is in the gift-giving mindset, so make sure your messaging copy triggers their desire to buy. During the holidays, the goal is for the customer to see your item as a gift-giving opportunity – and less about getting them to buy it for themselves. Phrases like “great stocking stuffer” or “it’s the perfect gift” are great at converting.

3.    Use Facebook Targeting

Facebook has some great tools for targeting different audiences with your holiday Facebook ads. Strategize about which audiences should see which messages for maximum conversion. If one group has purchased X product recently, then showing them ads for a complimentary product would be wise. Also – be aware of who has visited your website recently, as those potential customers may be gift shopping and be different than your normal audience. 

4.    Be Mindful of Facebook Objectives

Facebook allows you to select various objectives for your holiday Facebook ads – and they play a key role in who sees your ads. While brand awareness ads have their place, this is the time of year for sales, so make sure your objectives clearly state that. 

5.    Track Your Ads

It may be tedious, but tracking your holiday Facebook ads throughout the next month will help you get the most bang for your buck. Be aware of which campaigns are working – and which are not. Make adjustments to maximize sales and finish the year strong.

 

Need help with holiday Facebook advertising? It’s not too late! Call us at 214 Interactive in Dallas, Texas today. 

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Now is the Time to Get your Holiday Paid Search Strategy in Place

Think you’re just going to reinstate the same paid search strategy you had last holiday season and call it a day? 

Think again.

The digital landscape is constantly changing, and 214 Interactive - the best digital advertising agency in Plano, Texas - has a pulse on what your business needs to do this holiday season to set itself apart during the holiday madness. Here are a pointers on what to think about when refreshing your holiday paid search strategy for the 2018 holiday season:

Set a Budget

Setting a budget can be daunting, but it’s imperative to know how much you have to spend on paid search. These numbers can always be adjusted throughout the holiday season if you see a positive response from a certain ad, or cut short if another is underperforming. 

Identify Seasonal Keywords

Sure, your traditional list of keywords is still valid, but during the holiday season, you may be missing the mark if you fail to incorporate seasonal keywords that your customers may be searching for. Google Keyword Planner is an excellent resource when it comes to identifying words that are relevant to your business during certain sales periods.

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Plan Promotions Wisely

What is the #1 thing people are looking for during the holiday shopping season? A sale! Customers are expecting a deal during the November and December shopping months, so carefully think through what promotional schedule and offers work best for your business. Research what competitors did last year to get a pulse on what they might have planned for this year. Be sure your offers are thoughtful, inspiring, and carefully timed to maximize conversions and engagement. 

Track Your Results

Throughout the campaign period, analyze the data to see what is performing well and what isn’t, then make adjustments accordingly. Tracking results throughout the campaign allows you the opportunity to spend your money where it matters, instead of wasting it in areas where your paid search strategy is falling short.  

 

It’s not too late to begin thinking about your holiday paid search strategy! Call us at 214 Interactive in Plano, Texas today and let us formulate a plan that will make your 2018 holiday season the best yet. 

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