Google has admitted what we’ve known for awhile: Reviews matter. And they matter to Google in the search rankings.
Reviews Account for 15% of the Local Search Ranking
In 2015, Google used reviews to account for a little over 10% of the search ranking. Now, a study in Google Local Search Rankings shows it accounts for just over 15% of the search ranking. This is an increase of 5% in just a few short years, echoing what Google has said publicly:
“High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”
In essence, Google is telling us that positive reviews build credibility and Google wants to recommend the most credible businesses to those searching on their search engine.
Boost SEO Further By Responding to Reviews
While not explicitly outlined how much it matters, Google has also made it clear that they care if you respond to those reviews – and that it does play a role in SEO. According to the Google My Business support page:
“Responding to reviews shows that you value your customers and the feedback that they leave about your business.”
Again, responding to reviews is a sign of good faith and credibility. Not only that, but it tends to boost positive review counts too! Research has shown that when you respond to negative reviews in a satisfactory manner, 34% of consumers will delete their original negative review and 33% will write an additional positive review!
SEO Help in Dallas, Texas
Need help building a SEO strategy? Or maybe you just need help with online reputation management and responding to those reviews? 214 Interactive – a digital advertising agency in Dallas, Texas – can help with these things and more. Give us a call today to learn how we can help build your business in 2019.