It’s October, which means there are only 10 weeks away from Christmas Eve!
Is your small business ready?
For most small businesses, the holiday season is extra busy with additional web traffic, visitors in-store, and more search engine hits. Don’t be caught unprepared for the rush! Here are 5 ways to get your small business ready for the holiday season and increase revenue along the way:
1. Determine Holiday Schedules
If you haven’t already, now is a good time to look at your calendar and determine holiday hours. What days will you be closed? Any days you are closing early/opening late? Get the word out now by updating your website and Google MyBusiness profile.
2. Get Prepared for the Rush
With additional orders, comes additional shipping materials. Order those now to save and avoid the last minute rush. Does it make sense for your business to print specialty holiday gift cards? If so, get those ordered now too. You’ll also want to check shipping deadlines for holiday delivery and order any extra inventory now. Planning ahead will help you avoid last minute, holiday stress, not to mention, customer service woes.
3. Optimize Your Website
Ask a few trusted colleagues to run through your website and help you spot any blindspots in usability. Now is the time to optimize your website for the additional site traffic and to make sure it’s easily viewed on all device platforms, including mobile and tablet.
4. Develop a Holiday Marketing Campaign
Studies show that most consumers begin thinking about their holiday shopping around Oct. 20, so it’s time to get a holiday marketing campaign in place. Be mindful of key selling periods including Black Friday, Cyber Monday, and Small Business Saturday. Now is the time to determine which ads will run, what platforms you will advertise on, and what the messaging will entail.
Feeling behind and need help during the stressful holiday season? Entrust your small business to us at 214 Interactive. We specialize in digital advertising for small businesses in Dallas, Texas, and we can help you have the best holiday season yet. Give us a call today to set up a consultation.