2016 has been a great year at 214 Interactive, and we can’t believe it’s already time to begin looking forward into 2017!

 

While we don’t hold a crystal ball, we know that SEO, social media marketing, and a robust digital marketing plan are going to be key to building your brand in 2017. Watch for these SEO trends in 2017:

 

Increased Mobile Search Optimization

 

According to Google, mobile searches have surpassed desktop searches and show no sign of slowing down. This is important to web developers and businesses because it showcases the importance of optimizing the mobile site for search. In fact, Google has even begun testing its “mobile-first index,” meaning that mobile sites will soon be ranked higher than traditional desktop sites. Mobile search is not going away any time soon, and your small business must be ready for it.

 

Voice Search Expansion

 

It started with Apple’s Siri and has grown significantly, with the likes of Microsoft’s Cortana, Amazon’s Alexa, and Google Now joining the revolution. In 2017, expect to see voice search expanding, going beyond the surface response and interpreting context to provide the best answer to its user. Consumers love this tech-savvy, hands-free search option and businesses must be thinking about their website in terms of voice search – not just traditional search.

 

More Rich Answers

 

Have you searched on Google and immediately seen a snippet – or rich answer – appear right there without even visiting a link? It’s a trend that has expanded since it was first introduced in 2014, with twice as many rich answers expected to populate by 2017 and many more to come. Small businesses need to talk with their web developers and digital agencies about optimizing their sites for rich answer results – because it’s a trend we expect to see increase in 2017. And bonus: it provides a huge boost in web traffic and lead generation if featured.

 

214 Interactive in Dallas, Texas can help your small business prepare for 2017. We specialize in web design, SEO, social marketing, reputation management, and all things digital. Give us a call today to set up a consultation. 

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