Have you tried Instagram in the past for your small business?
Did you quickly get discouraged when no one “liked” your photos and felt like it was a waste of time?
214 Interactive is here to tell you to give it another shot! Instagram is a unique platform because it’s image focused. It takes a little finesse, but once you’ve got it down, you will quickly see an increase in followers – which ultimately leads to new customers.
Not sure how to make Instagram work for you business? Follow these tips to tap into the hidden potential of Instagram in lead generation:
1. Create an Experience
Instagram is meant to be experienced through the photography that you choose. Think of Instagram as a brand building tool, and use images that portray the brand image and draw people in to want to be a part of it. As potential customers continue to engage with your brand through beautiful photography, you will remain top-of-mind when it’s time to make a purchase.
2. Provide Exclusive Content
Make your Instagram followers feel like they are “in the know.” Give them sneak peeks or behind the scene shots of a big event or product unveiling. Maybe even offer exclusive Instagram follower discounts. Exclusive content deepens the connection followers feel with your brand.
3. Take Pointers from the Competition
When beginning your Instagram journey, check out other industry gurus' accounts. What are they posting about? What hashtags are they using? What types of imagery are resonating with potential customers? Use these insights to develop a game plan for how you want your Instagram to look and what resonates.
4. “Link in Profile” Is your Best Friend
Unlike other social media platforms like Facebook and Twitter, you cannot embed a link into the content on Instagram. However, most Instagram users are very familiar with the phrase “link in profile.” When captioning images, direct followers to check back and click on the profile link to get more information on your company. You can even change the profile link periodically to make sure it syncs with your most current Instagram content, or better yet, create a specifically linked landing page for Instagram users.
5. Have Fun
Instagram is a place to let your creative juices flow. Need help creating beautiful imagery for Instagram or still not sure where to start? Give 214 Interactive a call today. As a full service digital marketing firm in Dallas, Texas, we are experts in the digital landscape and would love to help you generate leads through Instagram.