Here are a few stats you simply can't ignore:
“In 2017, 74% of web traffic will come from video.” Syndacast
“In 2017, 90% of the online population will watch videos online on a regular basis.” Forrester
So basically – 2017 is the year of the video, and if your business wants to be competitive in today’s marketplace, video content must be a key part of your marketing strategy and here’s why:
1. Videos increase purchases.
It’s not just about views. When a shopper views a video, they are almost twice as likely to make a purchase that someone who did not. Whether that is a product demonstration, someone reviewing a product, or just brand content – viewing videos online helps consumers get a better feel for what they are purchasing.
2. Mobile users thrive on online videos.
Mobile marketing continues to be an important piece of the marketing mix and as video grows, so does the necessity for online videos. 92% of mobile users share clips with others; imagine if that was your company’s content!
3. Millennials dig it.
If your restaurant or business is targeting the younger generation, then video content is a must! In fact, 18-34 year olds watch more YouTube videos than they do actual cable TV shows!
4. Video is here to stay.
Statistics show that online video content is growing rapidly and shows no signs of slowing down anytime soon.
So here’s the question: What’s your video strategy?
Let 214 Interactive in Dallas, Texas help! As a Dallas full service digital advertising agency, we are experts in video content creation, tailored to fit your company’s needs and marketing strategy. We enlist partners like 40Volt Media to produce the best product possible.
Whether you have a video strategy that needs tweaking or haven’t even considered the value of video to your business, call the Dallas video strategy experts - 214 Interactive - today to get started!
Recent video work for Lewisville Autoplex: