More and more, consumers are using their smartphones to find businesses that are “near them” when on vacation, traveling to another city, or just looking for products and services in their own backyard.
In fact, “near me” searches can expect a 50% success rate in getting a store visit within 24 hours!
So how do you improve your “near me” search result ranking? Follow these steps and you’ll be well on your way to increasing your online reputation management and search engine optimization in Dallas:
1. Create Consistent Business Listings
As 214 Interactive has told you before, having a completed Google My Business profile is huge in terms of increasing search engine rankings. Next, make sure that all of your listings – Google, other industry websites, your website, etc. – all have the exact same information in terms of address and phone number. Consistency is key when it comes to moving up the Google Near Me search listings, not to mention, helpful to any potential customers looking for your business.
2. Ask for Reviews
Reviews – particularly Google reviews – are one of the leading factors when it comes to search engine optimization in Dallas. And since researchers have shown that most reviews are positive, you shouldn’t be afraid to ask for more! Use your social platforms, email list, and in-store opportunities to get customers to talk about their experience.
3. Respond to Those Reviews Quickly
If for some reason you do receive a negative review here or there, make sure to respond quickly, as this will have an effect on your “near me” search rankings. Handling a review quickly and efficiently shows other potential customers that you are serious about a positive customer service experience and research shows that 95% of negative reviewers will give you another try if their complaint is resolved effectively.
4. Build a Mobile Website
Google’s “near me” rankings system plays favorites with those who have mobile-friendly websites, so make sure you are a mobile version as well. And since 80% of consumers are searching for businesses near them on a smartphone, having a mobile site is just good business.