It's a new year and the only thing that can be safely predicted for content marketing in 2014 is that this year will bring some unforeseen changes. However, there are a few trends you can count on as we head into 2014.
1. Content is still king. Good, interesting, well-written content has always been valued and will continue to be the foundation of a good website. Whether this is text, videos or images, no quick trick is going to bring visitors to your site as reliably as valuable and thoughtful content.
2. Geo-tagging. Where a user is located is becoming as important as his past browsing habits. More than two-thirds Americans use their mobile devices to surf the Internet, according to a recent study by the Pew Internet and American Life Project. All of those devices are equipped with a GPS tracker that allows search engines to refine search results to those things of interest to people in a specific area. Increasingly, Internet marketers are embracing this theory, creating content that with a geographical emphasis, such as "Best Ways to Prepare your Chicago Home for Winter."
4. Social media diversification. Although it's difficult to ignore the fact that Facebook has more than one billion registered users, they are far from being the only social media site around. In fact, there are more than 400 such sites. Depending on your product or service, you might reach more targeted potential customers on a smaller site, such as GoodReads or the Literary Thing for readers and book lovers (and thus publishers and authors) or Ravel for needlework and sewing enthusiasts (and those who market sewing products.)
Have you finished your Internet marketing plan for 2014? What new strategies are you looking to implement for the new year?