While there are lots of different ways to reach potential customers this holiday season, Facebook advertising in Dallas is one that should definitely be a part of your digital media mix.

If you are considering purchasing some Facebook ads for your small business (and you should!), here are a few tips on how to maximize your return on investment:

 

Zero in on Your Target Audience

One thing we love about Facebook ads is the ability to truly customize the target audience. Facebook allows the ability to hone in on potential customers based on where they live, age, gender, interests, demographic information, and more. At 214 Interactive, we recommend zeroing in on one or two factors that would create the broadest reach among potential customers, as it keeps costs down and increases visibility.

 

Create a Call to Action

What do you want your customers to do when they see the ad? Should they visit your site to buy now because you are running an amazing deal? Or do they need to click to learn more about your new products? Or maybe sign-up for more information? Determine what message you want to communicate during your holiday Facebook ads, and then use that message consistently across all advertising so that it’s clear what the customer should do when they see the ad.

 

Experiment with Photos and Video

The great thing about Facebook ads is almost instantaneous data on what is working and what is not. Run ads with different photos and videos, and then see what is working – and what is not. You may choose to eliminate the ads that are underperforming, and boost the buy for those that are effective.

 

Pair with Paid Search Advertising

214 Interactive specializes in search engine optimization, and we’ve seen Facebook ads thrive when paired with paid search advertising. Not only does it supplement the Facebook ad campaign, but it generally increases clickthrough rates and conversion rates.

 

Ready to purchase some Facebook ads today? Call 214 Interactive – a top digital advertising agency in Dallas, Texas – today and let us guide you through the process! We’ll do all the heavy lifting, so all you have to do is sit back and watch the results happen. 

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