What if we told you there was a way to customize an online ad to an online shopper in real time?
What if that ad was tailored to include products and current pricing for vehicles the online shopper recently reviewed?
Sounds pretty great, doesn’t it?
That is exactly what dynamic remarketing ads from 214 Interactive gives you.
Dynamic remarketing (or dynamic retargeting as it’s sometimes called) is an advertising technique that pulls in actual products – with actual pricing – and puts those in ads in real time. In the automotive world, that’s cars or trucks that your potential buyers have recently viewed, paired alongside current promotions and pricing. Here’s why it’s so effective:
Attention Grabbing Ads Sell Cars
With static advertising, the online shopper may not even glance over at the ad that has just popped up on their screen because it could be irrelevant. Maybe it’s “Truck Month” so all of the trucks are on sale and all of your online advertising is geared toward sharing this announcement; however, your potential customer has been viewing compact cars exclusively. Your ad just missed the mark. Dynamic remarketing plugs real data and reminds the shopper about something they were interested in – possibly with an offer they can’t pass up.
Increased Engagement Converts to Sales
The more time an online shopper spends browsing your site, the higher potential you have of converting a sale. Remind them to come back and shop some more with dynamic remarketing that is custom tailored to their needs and wants. Not only will we show them deals on vehicles they browsed, but we’ll show them similar vehicles that might also be of interest.
Interested in what dynamic remarketing ads can do for your automotive business? Call 214 Interactive in Dallas, Texas today to set up a consultation! We’d love to hear about your business and show you how we’ve helped other car dealerships increase leads, web traffic, and sales.