As we covered in our last blog, Houzz is an incredible resource for companies that have any tie to home services. Architects, remodelers, plumbers, designers, painters, and more can all reap the rewards of Houzz marketing.
But what exactly can marketing with Houzz do for your small business? What makes it so special? 214 Interactive has pinpointed 5 key reasons your business needs to jump on the Houzz bandwagon today:
#1: Free, Qualified Leads
How often are you able to capture leads from people in the buying process with the money to move forward with the purchase? It can be difficult to find avenues to advertise where this is the case, and Houzz is the perfect candidate. According to Houzz research, 89% of their 6 million users own their own homes, make over $100k a year, and are planning to complete home projects within the next 2 years. We’d say that’s pretty qualified.
#2: Boost in Website Traffic
The more photos, keywords, and community interactions your business has on Houzz, the more opportunities you have to drive website traffic to YOUR website. And with 28 million site visits per month, Houzz has plenty of traffic to send your way.
#3: Free Editorial Features
The Houzz editorial team puts out 10 articles a day on home design, home improvements, etc. and each one is chock full of content that is pulled from Houzz business sites. It costs the businesses nothing to be featured and could mean major returns and increased business exposure to the millions viewing the site. Businesses can even recommend projects or photos to be featured by submitting to the editorial team for review.
#4: Free Marketing Research
Houzz is pretty savvy and has tons of in-house tools to monitor who is using the site and what is being viewed. This information is passed along to the individual companies completely for free. Find out which photos resonate with consumers, what ideabooks they like, and what keywords they are searching for – then harness that opportunity to engage via other mediums.
#5: Search Engine Boost
Houzz has such high search engine rankings that companies can benefit from barnacle SEO, meaning they will by default get a boost in search results just by having a profile on the Houzz website. Maximizing keywords and descriptors within your profile online increases your SEO advantage.
Looking for ways to maximize your presence on Houzz? Call 214 Interactive in Dallas, Texas today! Let us put our digital advertising expertise to work for you.