Most of our clients come to us with some knowledge of search engine marketing, realizing that if they want to bring in new leads, then they must be visible on search.

But what’s the best way to get noticed?

214 Interactive recommends a 2-prong approach - one that combines both paid search advertising and search engine optimization (SEO) – and here are 3 reasons why all smart businesses should be doing this:

1.   Boosts Credibility

If your business shows up in the paid advertisements at the top of the page and in the organic ones “below the fold” as we like to call it, then it lends itself to more credibility in the eyes of the consumer. Many consumers can spot the difference between paid and organic search results, immediately scrolling down to the organic results. And how do you boost organic results? By using SEO, of course. Being present in both places lets a consumer know your business is legitimate.

 

2.   Provides Keyword Insights

The key to good SEO is in the keywords themselves. But what keywords are going to drive new leads and boost your organic results? By using paid search, Google will actually provide you with a list of your highest converting keywords, which you can then use to write better content with your site! And yes, with better content on your site, the search rankings will move up.

 

3.   Increases Conversions

At the end of the day, using a 2-prong approach to search engine marketing not only increases the number of leads that come your way, but it increases conversion too. As any smart business knows, building a framework for increased leads with ultimately lead to more sales.

 

Ready to stop choosing a side and let a combined approach to search engine marketing in Dallas, Texas work to your advantage? Give us a call at 214 Interactive today to talk paid search advertising, SEO, and all things related to online advertising.  

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