How to Write the Perfect Response to a Negative Review

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How to Write the Perfect Response to a Negative Review

It’s bound to happen.

One day you login to your company’s Facebook page, only to see a new review – a negative review.

Don’t worry! It happens to the best of companies. What’s more important is how you handle that review. At 214 Interactive in Dallas, Texas, we specialize in coaching our clients on proper online reputation management and here are a few tips on how to write the perfect response to a negative review:

 

Step 1) Respond.

Don’t ignore the negative review because it shows a lack of interest in your customers, and the customer who left the review isn’t the only one watching. Other potential customers are also watching to see how you respond. It’s also important that you don’t delete the review; customers are leery of companies with 100% positive feedback.

 

Step 2) Apologize & Sympathize.

Even if you don’t think the complaint is warranted, you want the customer to feel heard. Start off by saying your sorry and acknowledging their issue.

 

Step 3) Apply Good Customer Service.

After acknowledging the concern, go on to tell customers what they should have expected. If they are concerned that the service was poor at your restaurant simply respond with something like, “Our servers are normally very attentive and we apologize that we missed the mark on your last visit.” 

 

Step 4) Take it Offline.

The last thing you want is a lengthy exchange for all to see. Tell the reviewer who they are dealing with and provide contact information so that the conversation – and customer service experience – can be taken offline. You goal is to keep the response to 3 simple, straightforward responses.

 

Step 5) Leave out Keywords.

As you draft your response, try not to include your business name or any keywords that might make the negative review show up in search results. 

 

If you need help with online reputation management in Dallas, Texas, don’t hesitate to call us at 214 Interactive. As a leading digital advertising agency, our staff would love to chat with you about what we can do for your business! 

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Always Respond to Positive Reviews – And Here’s Why:

In the past, we’ve made sure to encourage you to respond to negative reviews. It gives you a chance to make things right, demonstrate great customer service, and it’s a reflection of your brand. 

But what about postitive reviews? They are saying positive things…so should I respond?

The answer is a resounding yes!

At 214 Interactive, we specialize in online reputation management in Dallas, and here are a few reasons we always tell our clients to respond to positive reviews too:

1.   It’s Just Good Manners.

Mama taught you to say “thank you,” and that doesn’t just apply to compliments in person! If a customer gives you positive feedback, it’s just the right thing to do to respond and thank them for their response. 

2.   It Boosts Search Engine Rankings.

Did you know that by responding to reviews in the right way, you can positively affect your search rankings? We all know how huge SEO is and if such a simple thing as responding to a review can help, why wouldn’t you do it?

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3.   People are Watching.

Remember: anything posted on social media is fair game for all to read, so why not make a positive impression? In fact, research suggests that up to 93%of consumers read online reviews to determine their impression of a brand and whether or not they will do business with them in the future.

4.   It Generates Visibility.

Many times, responding on social media sites can boost visibility, particularly among friends of the customer who reviewed your brand. Showing a positive customer service experience and responding is a warm, welcoming way helps build trust of people who may be interested in your brand in the future.

 

If you want to learn more on how to respond to positive reviews and what to say to boost visibility and SEO, call 214 Interactive – the online reputation management experts in Dallas, Texas! We can’t wait to get started on building your brand. 

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5 Simple Ways to Grow Your Business with Facebook

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5 Simple Ways to Grow Your Business with Facebook

Social media marketing is a core part of what we do here at 214 Interactive, mainly because in this day and age, it must be an essential part of your business’s marketing strategy. 

Facebook in particular is a great place to start, given the plethora of users and the ease of entry. Here are 5 simple ways you can grow your business today with a little social media marketing via Facebook:

 

1.   Drive to Brick-and-Mortar Locations

For businesses that have brick-and-mortar locations – restaurants, retail locations, etc. – use promotions on Facebook to entice followers and potential customers to visit you there. Share in-store events or give special incentives for purchasing or checking out the products in person.

2.   Run a Promotion

Promotions are an easy and simple way to gain Facebook followers, spread the word on new products or sales, or even provide exclusive sales. In order to qualify for the promotion, the post must either be shared, liked, or even tagged – boosting your visibility in the process.

3.   Show Community Support

Establishing yourself as “one of us” is always a good way to gain customer trust and loyalty. One way to do this is by promoting local events and sharing community news via your Facebook page. 

4.   Boost Posts to Gain More Visibility

One of the great things about social media marketing and advertising on Facebook is that the costs are relatively low. And because of this, it’s very easy to boost a post to gain more visibility. This increased visibility can lead to more sales – at a low cost to you. 

5.   Share Testimonials

Potential customers love hearing from other people and why they love/hate a product. Promote popular reviews or testimonials via your Facebook page, and be sure to ask customers to provide reviews directly on the Facebook page as well.

If you’re overwhelmed by the prospect of social media marketing and Facebook advertising, don’t worry – you’re not alone. Call us today at 214 Interactive. We are a leading digital advertising agency in Dallas, Texas, specializing in social media marketing and all things digital.  

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How to Use Video for the Perfect Product Launch

We all understand the time, effort, and money that goes into developing a new product. But what good is a great product if no one knows about it?

The key to a successful new product is in the perfect product launch. One of our favorite ways to launch a product at 214 Interactive is with video, as video’s ability to draw people in and create conversion has continued on the untick in the last few years. Here is are a few tips to use video to draw customers in and create the perfect product launch:

 

Step 1: Get them to Opt-In

Think of something that you can educate your potential customers about. It should be something related to the problem that your new product will help them solve. Create a landing page, where you share the title of your video series (yes – you will create several videos!) and ask them to opt-in to learn more and watch now. You’ve now created a way to capture new leads and follow up with those potentially interested in your product. Share this site via your email database, social media sites, etc.

 

Step 2: Create a 10-15 minute educational video (Video 1)

Once they’ve opted-in, you’ll send them this video to watch. The structure should include an intro, a little bit about your company, and then 5-10 minutes of teaching time on a subject related to the product you are launching. The goal here is to gain their trust in your company and to hook them into wanting to watch more in the next video. 

 

Step 3: Create a 10-15 minute video to segway to your product (Video 2)

Structure your second video similarly to video 1 with educational value, but this time segway directly into your product's features. You want this one to be tied very directly to a need that your product can help solve – but don’t reveal the product just yet.

 

Step 4: Create the Product Launch Video (Video 3)

Now’s the time – you’ve positioned your viewer to realize their need, and now it’s time to introduce your product that is going to fulfill their needs! Explain the product, include any testimonials, explain the warranty, and then call them to action to purchase. It’s smart to make special launch pricing that is available “for a limited time” as it creates urgency. 

 

Research shows that video works and 214 Interactive would love to help you get started! Whether you’re launching a new product, want to create content for social media, desire to establish yourself as an industry leader, etc. 214 Interactive is your source for Dallas video content creation. Call us today to schedule a consultation.

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Understanding Website Platforms: What’s Great About Squarespace SEO

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Understanding Website Platforms: What’s Great About Squarespace SEO

As a digital advertising agency in Dallas, Texas, we’ve obviously had experience with dozens of website platforms over the years – each with their own pros and cons. But when it comes to search engine optimization and getting our clients’ sites ranked on Google, we continually go back to Squarespace as our “go to” website platform and here’s why:

Optimized for SEO

SEO – or search engine optimization – is standard with Squarespace, as their software is already dialed in to what makes sites rank well. No plugins, no confusing coding, just lock in your content and Squarespace makes it easy. In fact, Squarespace actually keeps tabs on competitor Wordpress which requires extensive plugins, ensuring that anything it does with plugins is standard without them on Squarespace. 

Sitemaps are Standard

As the name states, a sitemap is Google’s map to your website. It’s their way of navigating your site, understanding the content, and being able to rank it appropriately. Without a sitemap, content within your site may not show up in search or have any ranking at all – making it lost in terms of SEO, with no hope of bringing in new page views. 

Simple Backend Labeling

Embedding site descriptors and titles in your site that will appear in search are easy and intuitive with Squarespace. Simply follow the guidelines in the Settings and Design Panel to customize and you're set.

When we combine these intuitive Squarespace SEO features along with our knowledge and expertise at 214 Interactive, we’re blown away by the results we’ve been able to deliver to our clients! If you are interested in working with a top digital ad agency in Dallas, Texas that specializes in SEO, call us at 214 Interactive today to set up a consultation. We’d love to talk to you about what we can do for your business. 

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5 Types of Business Videos that Will Increase Sales

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5 Types of Business Videos that Will Increase Sales

Research has proven that today’s consumers are using video more and more before making a purchasing decision.

 

Not to mention, it also increases the amount of time a potential customer will spend on your website period, which increases the likelihood of a sale.

 

If your business is not yet utilizing the full benefits of video to increase conversion rates, then you’re missing a huge opportunity! Here are 5 different types of business videos that 214 Interactive – a digital advertising agency in Dallas, Texas – recommends to our clients:

 

1.   Product Videos

Do you have a brand new product that you want to showcase? Or maybe a product that is difficult to understand? A well done video on the product’s features and benefits – along with beautifully photography – is sure to impress buyers in the awareness and consideration phases of the buying process.

 

2.   Product Update Videos

These are videos that are targeted to current customers, letting them know about new features that have been released or a newer model that has been released. This is a great opportunity to use your sales force – someone your customers have grown to know and trust – in the video for a deeper connection to your product and brand. After blasting this video out, have your team follow up with your customers directly to make sure they received the product update video and answer any questions they may have. 

 

3.   Explainer Videos

These videos take the time to teach customers – or potential customers - a skill as it relates to your product or industry. Not sure you have anything to explain? Talk to your customer service team about the most common questions they get on a regular basis because explainer videos are a great chance to answer those questions before a customer ever realizes they have a question! And when future questions arise, you can direct customers to the website for further engagement with your brand and succinct communication.

 

4.   Testimonial Videos

People respect other people and their own personal opinions with a product, which is why review sites are so popular. Contact the customers who are your biggest supporters and ask them to do a testimonial video. This is a great way to add additional website or blog content that can be shared via your social media channels.

 

5.   Promotional Videos

These videos are great when you have an upcoming event going on and want people to understand all the details about that event. Whether it’s a product launch party, product demonstration, training event, or fundraising opportunity, use a promotional video to explain the details, along with a call to action to register now!

 

Want to learn more about how video can take your business to the next level? 214 Interactive is all about creating engaging, measurable content that will grow your business. Let us explain the ins and outs of video content creation in Dallas, along with what we do to measure play back rates, engagement, production timelines, and more.

Learn more about what we’ve done for other clients here.

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Optimize Your LinkedIn Profile and Make it Work for You – Here’s How

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Optimize Your LinkedIn Profile and Make it Work for You – Here’s How

Sure, LinkedIn is a social media site for business professionals, but it’s also so much more than that.

If used properly, LinkedIn is a tool that can greatly impact your success rate in the business world and the opportunities that come your way.

Intrigued?

Read on to learn how to optimize your LinkedIn profile and start expanding your horizons:

 

1.   Make More Connections

As we’ve already established, LinkedIn is a social media site. For that reason, the more connections you have, the more visibility you gain. Make it your goal to expand your connections by 100-150 within the next 2 months. While that might seem daunting, you might be surprised how easy it can be once you get started. These additional connections provide additional exposure to new career opportunities as they present themselves.

 

2.   Update Your Profile

You should be re-evaluating your profile every couple of months, looking for ways to improve or update outdated information. Is your profile picture current? (Users with profile pictures get 21 times more views so it’s time to have one!) Is your work history complete? Does your work profile summary paint the strongest picture of your skills and abilities? Each facet of your profile should be evaluated and polished regularly to present the best you to the world.

 

3.   Optimize for Search Engines

If you really want to expand your reach through your LinkedIn profile, then get it optimized for search engines. Chances are, you haven’t even considered SEO as a crucial part of your LinkedIn profile strategy. Use keywords and industry jargon repeatedly throughout your profile to showcase your abilities and talents – and watch your profile get picked up and ranked with SEO.

 

4.   Stay Active

The more you are active on LinkedIn, the more others will see your profile. It’s Marketing 101. Make your brand present and watch the opportunities arise. How do you do that? Write posts once or twice a week, start a group, share industry articles on your profile, or even write your own articles that are relevant to your industry and work experience.

 

Want to learn more about LinkedIn strategies for your personal career growth and the growth of your business? Call 214 Interactive in Dallas, Texas today for a consultation. We are experts in social media, SEO, online reputation management, and all things digital, and we’d love to help you get one step ahead of the competition using LinkedIn.

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