Understanding Website Platforms: What’s Great About Squarespace SEO

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Understanding Website Platforms: What’s Great About Squarespace SEO

As a digital advertising agency in Dallas, Texas, we’ve obviously had experience with dozens of website platforms over the years – each with their own pros and cons. But when it comes to search engine optimization and getting our clients’ sites ranked on Google, we continually go back to Squarespace as our “go to” website platform and here’s why:

Optimized for SEO

SEO – or search engine optimization – is standard with Squarespace, as their software is already dialed in to what makes sites rank well. No plugins, no confusing coding, just lock in your content and Squarespace makes it easy. In fact, Squarespace actually keeps tabs on competitor Wordpress which requires extensive plugins, ensuring that anything it does with plugins is standard without them on Squarespace. 

Sitemaps are Standard

As the name states, a sitemap is Google’s map to your website. It’s their way of navigating your site, understanding the content, and being able to rank it appropriately. Without a sitemap, content within your site may not show up in search or have any ranking at all – making it lost in terms of SEO, with no hope of bringing in new page views. 

Simple Backend Labeling

Embedding site descriptors and titles in your site that will appear in search are easy and intuitive with Squarespace. Simply follow the guidelines in the Settings and Design Panel to customize and you're set.

When we combine these intuitive Squarespace SEO features along with our knowledge and expertise at 214 Interactive, we’re blown away by the results we’ve been able to deliver to our clients! If you are interested in working with a top digital ad agency in Dallas, Texas that specializes in SEO, call us at 214 Interactive today to set up a consultation. We’d love to talk to you about what we can do for your business. 

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5 Types of Business Videos that Will Increase Sales

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5 Types of Business Videos that Will Increase Sales

Research has proven that today’s consumers are using video more and more before making a purchasing decision.

 

Not to mention, it also increases the amount of time a potential customer will spend on your website period, which increases the likelihood of a sale.

 

If your business is not yet utilizing the full benefits of video to increase conversion rates, then you’re missing a huge opportunity! Here are 5 different types of business videos that 214 Interactive – a digital advertising agency in Dallas, Texas – recommends to our clients:

 

1.   Product Videos

Do you have a brand new product that you want to showcase? Or maybe a product that is difficult to understand? A well done video on the product’s features and benefits – along with beautifully photography – is sure to impress buyers in the awareness and consideration phases of the buying process.

 

2.   Product Update Videos

These are videos that are targeted to current customers, letting them know about new features that have been released or a newer model that has been released. This is a great opportunity to use your sales force – someone your customers have grown to know and trust – in the video for a deeper connection to your product and brand. After blasting this video out, have your team follow up with your customers directly to make sure they received the product update video and answer any questions they may have. 

 

3.   Explainer Videos

These videos take the time to teach customers – or potential customers - a skill as it relates to your product or industry. Not sure you have anything to explain? Talk to your customer service team about the most common questions they get on a regular basis because explainer videos are a great chance to answer those questions before a customer ever realizes they have a question! And when future questions arise, you can direct customers to the website for further engagement with your brand and succinct communication.

 

4.   Testimonial Videos

People respect other people and their own personal opinions with a product, which is why review sites are so popular. Contact the customers who are your biggest supporters and ask them to do a testimonial video. This is a great way to add additional website or blog content that can be shared via your social media channels.

 

5.   Promotional Videos

These videos are great when you have an upcoming event going on and want people to understand all the details about that event. Whether it’s a product launch party, product demonstration, training event, or fundraising opportunity, use a promotional video to explain the details, along with a call to action to register now!

 

Want to learn more about how video can take your business to the next level? 214 Interactive is all about creating engaging, measurable content that will grow your business. Let us explain the ins and outs of video content creation in Dallas, along with what we do to measure play back rates, engagement, production timelines, and more.

Learn more about what we’ve done for other clients here.

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Optimize Your LinkedIn Profile and Make it Work for You – Here’s How

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Optimize Your LinkedIn Profile and Make it Work for You – Here’s How

Sure, LinkedIn is a social media site for business professionals, but it’s also so much more than that.

If used properly, LinkedIn is a tool that can greatly impact your success rate in the business world and the opportunities that come your way.

Intrigued?

Read on to learn how to optimize your LinkedIn profile and start expanding your horizons:

 

1.   Make More Connections

As we’ve already established, LinkedIn is a social media site. For that reason, the more connections you have, the more visibility you gain. Make it your goal to expand your connections by 100-150 within the next 2 months. While that might seem daunting, you might be surprised how easy it can be once you get started. These additional connections provide additional exposure to new career opportunities as they present themselves.

 

2.   Update Your Profile

You should be re-evaluating your profile every couple of months, looking for ways to improve or update outdated information. Is your profile picture current? (Users with profile pictures get 21 times more views so it’s time to have one!) Is your work history complete? Does your work profile summary paint the strongest picture of your skills and abilities? Each facet of your profile should be evaluated and polished regularly to present the best you to the world.

 

3.   Optimize for Search Engines

If you really want to expand your reach through your LinkedIn profile, then get it optimized for search engines. Chances are, you haven’t even considered SEO as a crucial part of your LinkedIn profile strategy. Use keywords and industry jargon repeatedly throughout your profile to showcase your abilities and talents – and watch your profile get picked up and ranked with SEO.

 

4.   Stay Active

The more you are active on LinkedIn, the more others will see your profile. It’s Marketing 101. Make your brand present and watch the opportunities arise. How do you do that? Write posts once or twice a week, start a group, share industry articles on your profile, or even write your own articles that are relevant to your industry and work experience.

 

Want to learn more about LinkedIn strategies for your personal career growth and the growth of your business? Call 214 Interactive in Dallas, Texas today for a consultation. We are experts in social media, SEO, online reputation management, and all things digital, and we’d love to help you get one step ahead of the competition using LinkedIn.

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5 Reasons You Should Never Delete Negative Company Reviews

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5 Reasons You Should Never Delete Negative Company Reviews

Sounds counter-intuitive right….why would I want anyone to read negative feedback about my company? Won’t it make potential customers shy away from doing business with me?

Surprisingly, the answer is no.

In fact, consumers will actually trust your brand 68% more if they see that you have positive and negative reviews!

At 214 Interactive in Dallas, Texas we specialize in online reputation management and here are 5 reasons you should never delete negative reviews:

 

Negative Reviews Build Trust

It’s impossible to please everyone, so if your company shows no negative reviews, people will question it. One study shows that 30% of consumers will even go as far as to believe your reviews are all fake if none are negative. Showing that your company isn’t perfect – then responding to those imperfect reviews in a timely and positive manner – helps build rapport and trustworthiness with potential customers.

 

Negative Reviews Give you an Opportunity for Improvement

Instead of just deleting negative reviews, use them as a learning opportunity. Why did someone report negatively? Is there room for improvement in a certain area? No company is perfect, and you might never have known where your shortcomings are if someone hadn’t reported them.

 

Negative Reviews Can Be Salvaged

It costs 7 times more to gain new customers than to keep the ones you have. Proper online reputation management in Dallas will help you know how to respond to reviews quickly and effectively, and in most cases, a customer will come back to your company if their issue is resolved to their satisfaction.

 

Negative Reviews Boost Customer Service Opportunities

What separates a great company from an average company? It’s the customer service experience. When you respond publicly to negative reviews, you are not only showing that reviewer that you value their business and their opinion, but you are showing the world your customer service skills.

 

Negative Reviews Can Produce Long-Term Benefits

As you analyze and respond to negative reviews, you’ll see your business flourish. While it can be hard to take criticism, you’ll experience the long-term benefits of making adjustments, serving your customers, and being proactive.

Need someone to handle your online reputation for you? Call 214 Interactive today!

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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

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4 Ways to Use Google Posts: Now Available in Google My Business Profiles

Google has been slowly expanding its offerings for small businesses, and one of our favorite new offerings for our clients here at 214 Interactive is the addition of Google Posts.

 

What are Google Posts?

Google Posts are short blurbs you can post – and change! – at any time via your Google My Business Profile. Think of it as another form of social media to get the word out on your brand. When your business shows up in the Google search results, they will see any current Google Posts showcased below the company contact information. It will look something like this:

google posts 214 interactive dallas texas.png

 

How Can I Use Google Posts for My Small Business?

Google Posts is yet another touchpoint that helps potential customers dig in deeper with your brand. Here are some of our favorite ways to use this social marketing tool:

Feature Specials and Promotions

Running a deal and want everyone to know? Your Google Post is a great place to tell people to “buy now” by clicking on your post.

Showcase Upcoming Events

Encourage potential customers to “register now” for any upcoming events: wine tastings, meet and greets, product showcases, lunch and learns, etc.

Highlight New Products

Google Posts are a great way to tell people about new products or services that they might be unaware of. Encourage them to “learn more” at the click of a button.

Capture New Leads

It’s easy to gather strong leads by asking a customer to “sign up now” for a newsletter or mailing list. You might even consider giving them a discount or special promotional pricing on their first order in exchange for their information.

Ready to Get Started?

Posting is simple. Simply login to your Google My Business Profile via your smartphone or computer and look for the link on the right hand side for “posts.” Fill in the pertinent info, and you’re ready to go! Google Posts will remain live for 7 days.

As always, 214 Interactive – a leading digital advertising agency in Dallas, Texas – is always here to answer any questions you have about Google Posts, Google My Business profiles, or anything related to search engine marketing in Dallas. Call us today to get started!

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6 Signs Your Website Needs a Refresh

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6 Signs Your Website Needs a Refresh

In a world where technology is constantly evolving, you can’t create a website and then expect that the job is done. Your website design is crucial to the growth and success of your business – is yours outdated?

214 Interactive – a leading digital advertising agency in Dallas, Texas – brings you 6 signs your website is in need of a refresh:

 

1.   Your Website is Slow.

For every extra second it takes your site to load, you’ll lose 7% of your visitors, and if your website takes more than 3 seconds to load, statistics show that 40% of your visitors will just give up completely. Keep close tabs on your website’s load speed, and if it’s too slow, it is costing you money.

 

2.   The Design is Outdated.

When was the last time you updated the look, feel, and branding of your website? If you can’t remember, then it’s been too long. Your website is one of the first pictures of your brand that visitors will see, so make sure it’s a good one.

 

3.   Bounce Rate is High.

A bounce rate is the rate at which someone visits your website – and then immediately leaves. An average website will have a bounce rate of 40-60%. If you find yours is higher than that, let’s talk about how to do a brand new, professional Dallas website design.

 

4.   Only Experts can Do Updates.

These days, effective content management systems allow just about anyone in your company the ability to make updates with simplicity and speed. Don’t settle for anything less.

 

5.   No Leads Captured.

When someone visits your website, there must be calls to action that encourage a visitor to input customer information, allowing you to follow up with them on a future basis. 

 

6.   Insufficient Contact Information.

Research shows that the most important thing on a website – that is often forgotten! – is the contact information. Your company’s contact information should be readily available to people interested in engaging with you, and if it isn’t, then it’s time for a refresh.

 

If you answered “yes” to any of the above signs, then it’s time to call 214 Interactive in Dallas, Texas and let’s talk about a complete website redesign. We specialize in creating sites that are not only engaging, but will draw in new leads, increase sales, provide compelling analytics, achieve search engine optimization (SEO), and so much more.  

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

Most of our clients come to us with some knowledge of search engine marketing, realizing that if they want to bring in new leads, then they must be visible on search.

But what’s the best way to get noticed?

214 Interactive recommends a 2-prong approach - one that combines both paid search advertising and search engine optimization (SEO) – and here are 3 reasons why all smart businesses should be doing this:

1.   Boosts Credibility

If your business shows up in the paid advertisements at the top of the page and in the organic ones “below the fold” as we like to call it, then it lends itself to more credibility in the eyes of the consumer. Many consumers can spot the difference between paid and organic search results, immediately scrolling down to the organic results. And how do you boost organic results? By using SEO, of course. Being present in both places lets a consumer know your business is legitimate.

 

2.   Provides Keyword Insights

The key to good SEO is in the keywords themselves. But what keywords are going to drive new leads and boost your organic results? By using paid search, Google will actually provide you with a list of your highest converting keywords, which you can then use to write better content with your site! And yes, with better content on your site, the search rankings will move up.

 

3.   Increases Conversions

At the end of the day, using a 2-prong approach to search engine marketing not only increases the number of leads that come your way, but it increases conversion too. As any smart business knows, building a framework for increased leads with ultimately lead to more sales.

 

Ready to stop choosing a side and let a combined approach to search engine marketing in Dallas, Texas work to your advantage? Give us a call at 214 Interactive today to talk paid search advertising, SEO, and all things related to online advertising.  

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