Google Search: You May be Surprised to Learn How it Works

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Google Search: You May be Surprised to Learn How it Works

As anyone can tell you, Google is a well-oiled machine.

With over 3.5 billion searches made on Google a day, the company has spent years analyzing data and creating search engine algorithms that will blow your mind.

As a business owner, you’re wondering, “what do I do to move up in Google’s search engine results pages (SERPs)? Where do I start?”

At 214 Interactive, we make it our business to stay up on what it takes to move up the ranks of Google search. Let’s begin by taking a look at how Google Search works:

 

Google Searches are Personalized to You

Did you know that each Google search is personalized to you? This means that just because a website shows up in the first page of your search results, it may not necessarily show up on the first page of search results for other people. This is important to note since SERPs may change based on geographic location, the user’s search history, etc. Your company’s website needs to be optimized so that it shows favorably in results for people you want to reach.

 

Google Changes its Algorithm at Least Once a Day

Just when you think you’ve figured Google out, they go and make another change to their algorithm. In fact, Google modifies its algorithm at least once a day! Google usually announces these changes in batches, so it’s important to be working with a search engine optimization company that can help you keep up with these changes.

 

Google Needs to Trust You

Want to move up in the ranks of Google search? Then Google needs to trust you. Website age is one of the biggest factors when it comes to Google’s trust. And then there is the factor of stability. Do you have a Google company profile set up? Building Google’s trust can be a slow-but-rewarding process, and you’ll need a knowledgable digital agency by your side to guide you through.

 

Google Values Quality Content

Again, this can’t be built overnight, but website depth and content quality is important when it comes to a high ranking in Google search. An ongoing track record of engaging, meaningful content on your site will do wonders for your ranking.

 

If Google search engine optimization seems like a lot of work, let our team at 214 Interactive help! As a leading digital advertising agency in Dallas, Texas, our goal is to increase visibility for your business by putting together a strategic plan to help you move up the search rankings. Give us a call today to get started!

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3 Positive Ways to Respond to Negative Reviews

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3 Positive Ways to Respond to Negative Reviews

Your business just received a negative review – now what?!

Don’t panic. When you own a business, negative reviews are bound to happen. Use the opportunity to turn a negative into a positive with these 3 online reputation management tips from 214 Interactive:

 

Say I’m Sorry

This is difficult at times, especially when you don’t feel like your team did anything wrong. Regardless, take ownership for the situation, saying something like, “It is our goal to provide the best customer service at all times, and we apologize that your needs were not met.” Sometimes just telling someone you are sorry – instead of arguing with them and pointing out their fault in the situation – can go a long way to restoring the customer experience.

 

Give a Quick Response

The longer a negative review sits there unanswered by your company, the more damage it can do to your brand. Providing excellent customer service means that you respond to these reviews quickly, showing the customer that you value their business and their opinion.

No time to keep up with when reviews are posted? 214 Interactive can help with our online reputation management monitoring that will track all activity in relation to your brand and let you know the minute something is posted.

 

Continue the Conversation Offline

If someone provides feedback on an experience that needs more personalized assistance, encourage the reviewer to make contact offline to continue the conversation. Keep online feedback brief and to the point, but in-depth conversations can be handled by a manager offline and will likely further satisfy the complaint.

 

Need help managing negative reviews? 214 Interactive – a leading digital advertising agency in Dallas, Texas - has the tools to make it a breeze! Give us a call today and we’ll set you up with everything you need to protect your brand’s online reputation.

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Automotive Advertising: Take Your Ads to the Next Level with Dynamic Remarketing from 214 Interactive

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Automotive Advertising: Take Your Ads to the Next Level with Dynamic Remarketing from 214 Interactive

What if we told you there was a way to customize an online ad to an online shopper in real time?

 

What if that ad was tailored to include products and current pricing for vehicles the online shopper recently reviewed?

 

Sounds pretty great, doesn’t it?

 

That is exactly what dynamic remarketing ads from 214 Interactive gives you.

 

Dynamic remarketing (or dynamic retargeting as it’s sometimes called) is an advertising technique that pulls in actual products – with actual pricing – and puts those in ads in real time. In the automotive world, that’s cars or trucks that your potential buyers have recently viewed, paired alongside current promotions and pricing. Here’s why it’s so effective:

 

Attention Grabbing Ads Sell Cars

With static advertising, the online shopper may not even glance over at the ad that has just popped up on their screen because it could be irrelevant. Maybe it’s “Truck Month” so all of the trucks are on sale and all of your online advertising is geared toward sharing this announcement; however, your potential customer has been viewing compact cars exclusively. Your ad just missed the mark. Dynamic remarketing plugs real data and reminds the shopper about something they were interested in – possibly with an offer they can’t pass up.

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dynamic remarketing ads dallas texas 214 interactive

Increased Engagement Converts to Sales

The more time an online shopper spends browsing your site, the higher potential you have of converting a sale. Remind them to come back and shop some more with dynamic remarketing that is custom tailored to their needs and wants. Not only will we show them deals on vehicles they browsed, but we’ll show them similar vehicles that might also be of interest.

dynamic remarketing ads dallas texas 214 interactive

Interested in what dynamic remarketing ads can do for your automotive business? Call 214 Interactive in Dallas, Texas today to set up a consultation! We’d love to hear about your business and show you how we’ve helped other car dealerships increase leads, web traffic, and sales.

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Online Reputation Management: What You Can Do Now to Ensure a Positive Brand Image

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Online Reputation Management: What You Can Do Now to Ensure a Positive Brand Image

The way your brand’s reputation is formed isn’t that different than how your own personal reputation is created.

 

Word-of-mouth.

That’s pretty easy to manage if just a few people are talking about you amongst themselves. However, in this day and age, your brand may have hundreds – even thousands – talking about your brand via social media sites like Facebook, Twitter, and Instagram daily. They are blogging about what they like/dislike about your brand. They are giving you “3 stars” on Yelp! (You get the idea.)

The only way to keep tabs on all that is being said about your brand – both positive and negative – is via a strategic plan for online reputation management. While we can’t address all brand touchpoints here, 214 Interactive has determined some of the key brand touchpoints and what you need to do to ensure a positive brand reputation:

 

Social Media

Let’s face it: the world revolves around social media. What was once a place to find old classmates is now a place for people to interact with brands 24/7. Have you noticed that Facebook now has star rating reviews? Followers can rate your business via Facebook and the world is watching.

dallas online reputation monitoring tool 214 Interactive

What to Do: Monitor your social media sites and be sure to respond to all reviews – positive and negative. Righting a wrong publicly can help build confidence in your brand. It’s also important to have a professional monitoring tool that will track what people are saying about you throughout social media.

 

Review Sites

When a potential customer visits review sites like TripAdvisor or Yelp, they are looking for information on your brand because they’ve already decided they want to make a purchase.

This is good for you – if you have a good reputation.

What to Do: Again, monitoring is key. Use a professional online reputation management tool (214 Interactive can help with this!) to monitor all of the major review sites in one place. Be sure to keep tabs on listing information, photos, etc. to make sure they are all correct and appealing.

dallas online reputation management tool 214 interactive

 

Blogs

Don’t forget bloggers as a key factor in online reputation. Potential customers are very loyal to the blogs they follow and consider them industry experts.  

What to Do: Find bloggers who are industry experts in your field and go to them! Arrange to write a guest blog, ask them to review product, or even pay them to write about your products. You’ll be seen as an industry expert as well.

 

Not sure where to start with online reputation management? Contact the online reputation management experts in Dallas, Texas – 214 Interactive! Our team will devise a plan to put your brand on top of the competition through online reputation management and content creation.

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Register Now: HopeWorks Charity Golf Tournament

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Register Now: HopeWorks Charity Golf Tournament

Looking for a great way to have some fun and support a worthy cause?

Then mark your calendar for the HopeWorks Drive Tourney on Wednesday, Oct. 18!

 

What is HopeWorks, Inc?

HopeWorks, Inc. – founded in 2001 – takes a unique approach to supporting the fight against breast cancer. Not a penny of the money donated to HopeWorks goes to political action groups, salaries, or even research. Our goal is to raise money for the hundreds of women across North Texas who find themselves battling breast cancer, all without the financial means to do so. Breast cancer can take a toll physically – and financially – and HopeWorks wants to bridge that gap. 1 in 8 women find themselves battling breast cancer, many of which can’t afford it. When you donate to HopeWorks, you can rest assured your money is going to those who need it most.

 

Support HopeWorks Through the 2017 Drive Tourney

The HopeWorks annual Drive Tourney has become one of our favorite events of the year, and we would love to see you there! 214 Interactive has already signed on as a Title Sponsor, and we encourage our friends, clients, and colleagues do the same!

The 2017 event takes place on Oct. 18 at beautiful Tribute at The Colony, a Scottish links-style course overlooking Lake Lewisville. The event opens at 11:30am, followed by lunch, a golf scramble, and then an awards ceremony complete with dinner, raffle, silent auction, prizes, and more. It’s an event you won’t want to miss.

Whether you want to sign-up to play in the tournament or learn more about the potential sponsorship opportunities, full registration details can be found here

Come rain or shine, 214 Interactive will be there, and we hope to see you too! Register today for the HopeWorks Drive Tourney and support the fight against breast cancer! 

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Stop Making these Common Facebook Ad Mistakes Now

Understanding online advertising, social media advertising, and specifically Facebook advertising can be tricky. It’s easy to just spend some money and hope for the best.

Most small businesses operate this way, and it’s time to stop. Let’s start thinking strategically. Are you making any of these common Facebook ad mistakes?

 

Mistake #1: Ignoring Your Leads

Many times, small businesses spend a little money on ads, don’t see a huge increase in revenue, and assume it didn’t work. The more important question is – did you capture any leads? Research shows that people rarely buy products and services from first encounters with a brand. They need to learn to trust and like your brand before they’ll spend money with you.

Want a way to get over this hurdle fast? Use a tripwire. A tripwire is a special deal, discount, or promotion – think deep discounts here – that you’ll give to someone in exchange for their email address/contact information. Now you’ve made a moderate sale (revenue) and you can keep in contact with the person with hopes of future sales (lead generation).

 

Mistake #2: Targeting the Wrong Audience

Facebook ads are pretty cool because they are full customizable to the target audience of your choice. Play around with different audiences and see who responds best to the tripwire offer. Want to know if it’s working? If 6-10% of your targeted leads are responding, then you know you have the right audience. If not, keep adjusting until you find the right fit.

 

Mistake #3: Believing a Lack of Revenue from Ads is All Bad News

As we just explained, a lack of revenue from your Facebook ads directly is not necessarily a bad thing. Crunch the numbers and make sure that you are at least breaking even on the cost you are spending on leads vs. the revenue they are bringing in. Remember that the real profit will come when those nurtured leads get to know your brand and spend more money down the road.

 

Need help navigating Facebook ads and social media advertising in general? As a leading Dallas digital advertising agency, 214 Interactive has you covered. Call us today to set up a consultation.

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Optimize your Google My Business Profile with Google Posts

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Optimize your Google My Business Profile with Google Posts

At 214 Interactive, we’ve shared a lot about the value of a Google My Business profile and optimizing that to maximize leads.

If you’ve been using this platform– and you are doing your business a disservice if you aren’t! - then you will be even more excited about Google’s latest addition to Google My Business: Google Posts.

What are Google Posts?

Google Posts are your way of adding pertinent information for potential customers right there in the search results. When your business pops up in the maps view or in search view, any Google Posts will also show up without the user needing to click on anything.

How Should I Use Google Posts?

Let’s just go ahead and call Google Posts your own free digital advertising. Google Posts allow up to 300 words, photos, event titles and dates, and even an opportunity for a call to action for someone to “reserve now,” “buy,” “learn more,” “sign up,” or “get offer.”

Sounds pretty great, doesn’t it?! With all these features, consider using it for the following:

·      Inviting potential customers to an upcoming event

·      Advertising daily promotions, sales, or discount offers

·      Showcasing new products

·      Encouraging customers to sign-up to receive newsletters or emails

Google Posts remain up for one week, but Google will alert you on day 6 that the post will be expiring, giving you the opportunity to update or repost as desired.

Here is an example of how Google Posts appear:

 

Interested in learning more about how Google My Business and Google Posts can benefit your small business? Want to brainstorm potential Google Posts for your profile? Call us at 214 Interactive in Dallas, Texas today and let’s chat!

214 Interactive is a leading Dallas digital advertising agency with expertise in social marketing, online advertising, online content creation, search engine optimization, and all things digital. 

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