Are Your Blogs Search Engine Friendly?

Comment

Are Your Blogs Search Engine Friendly?

Every business owner is trying to increase their position on search engines, vying for the coveted top spot – or even top 5. 

But how do you get there?

There are many different factors that go into search rankings, but one valuable tool you can use to increase your rank is by creating a company blog with relevant content and SEO (Search Engine Optimization) in mind. 

If you’re just starting out as a business blogger, here are a few ways to make that blog search engine friendly:

Properly Incorporate Keywords

And when we say “properly,” we certainly mean don’t over do it! Start by figuring out what words are proper keywords for your industry and your specific business. Then, use them in key areas of your post including headers, subheaders, title, last paragraph, first sentence, image descriptions, and meta tags. Decide on a word or phrase for one post and use it sparingly throughout. It’s as simple as that! 

Include Valuable Links

Not only do you want to link back to relevant sites within your site, but you want to add outbound links that are relevant or reference something in your article. Quality links are considered valuable in SEO and will get you noticed by search engines.

Share Your Content

Your blog posts shouldn’t just live on your website! Find ways to use your valuable SEO content creation as ways to engage with your audience, linking them on social media and including the content in email blasts.

Still have questions? At 214 Interactive in Dallas, Texas, SEO content creation is what we do and we’d love to help get you started! Call us today to set up a consultation for your business. We specialize in all things related to digital marketing, including social media marketing, online reputation management, online ad placement, video content creation, SEO, and more. 

Comment

Comment

Google Maps: Simple Ways Smart Businesses Can Use It to Their Advantage 

Let’s start with a simple exercise. 

In your Google Maps app, go ahead and type in “restaurants near me.” What pops up? Are there restaurants that are noticeably missing? What do you see in the search results for each business? 

Now think about your own business. 

If someone was searching for your business is Google Maps, what would they see?

It probably comes as no surprises, but each month upwards of 154 million people are charting travel destinations, finding local businesses around town, and locating goods and services with the likes of Google Maps and Apple Maps. These tools are vitally important to the generally public – and your business. Here are a few things to be mindful of when optimizing these mapping services to work for you:

Keep Your Google My Business Profile Current

At 214 Interactive, we often tout the merits of completing your Google My Business profile – and for good reason. With so many people looking to Google for information, it’s imperative that your business is well represented. Make sure to claim your business and that all contact information, hours of operation, etc. are correct at all times. Make sure the same information is correct in Apple Maps Connect.

Add Visuals that Pop

After claiming your business and ensuring all information is correct, make sure to add a few visuals that entice and add credibility to your business. You’d be surprised by how many people will look at business photos and decide whether or not to patronize them based on the visuals. 

google maps marketing online marketing 214 interactive.jpg

Without Updated Content, You are Invisible

It’s important to remember that if this information is not updated and current, your business may be “invisible” when people use the mapping services. Try searching your own business several ways, typing in “near me” with your business type attached to it, typing in your company name, etc. and see what happens. If potential customers aren’t finding you on these apps, then you might as well not exist. Want to boost results even further? Let's talk about Google Maps promoted pins and other marketing tools to boost results. 

Ready to learn more about how to use mapping services to benefit your small business? Call 214 Interactive today – online content creation experts in Dallas, Texas – and let us create a consistent brand image across all platforms that will increase foot traffic in-store. 

Comment

How to Write the Perfect Response to a Negative Review

Comment

How to Write the Perfect Response to a Negative Review

It’s bound to happen.

One day you login to your company’s Facebook page, only to see a new review – a negative review.

Don’t worry! It happens to the best of companies. What’s more important is how you handle that review. At 214 Interactive in Dallas, Texas, we specialize in coaching our clients on proper online reputation management and here are a few tips on how to write the perfect response to a negative review:

 

Step 1) Respond.

Don’t ignore the negative review because it shows a lack of interest in your customers, and the customer who left the review isn’t the only one watching. Other potential customers are also watching to see how you respond. It’s also important that you don’t delete the review; customers are leery of companies with 100% positive feedback.

 

Step 2) Apologize & Sympathize.

Even if you don’t think the complaint is warranted, you want the customer to feel heard. Start off by saying your sorry and acknowledging their issue.

 

Step 3) Apply Good Customer Service.

After acknowledging the concern, go on to tell customers what they should have expected. If they are concerned that the service was poor at your restaurant simply respond with something like, “Our servers are normally very attentive and we apologize that we missed the mark on your last visit.” 

 

Step 4) Take it Offline.

The last thing you want is a lengthy exchange for all to see. Tell the reviewer who they are dealing with and provide contact information so that the conversation – and customer service experience – can be taken offline. You goal is to keep the response to 3 simple, straightforward responses.

 

Step 5) Leave out Keywords.

As you draft your response, try not to include your business name or any keywords that might make the negative review show up in search results. 

 

If you need help with online reputation management in Dallas, Texas, don’t hesitate to call us at 214 Interactive. As a leading digital advertising agency, our staff would love to chat with you about what we can do for your business! 

Comment

Comment

Always Respond to Positive Reviews – And Here’s Why:

In the past, we’ve made sure to encourage you to respond to negative reviews. It gives you a chance to make things right, demonstrate great customer service, and it’s a reflection of your brand. 

But what about postitive reviews? They are saying positive things…so should I respond?

The answer is a resounding yes!

At 214 Interactive, we specialize in online reputation management in Dallas, and here are a few reasons we always tell our clients to respond to positive reviews too:

1.   It’s Just Good Manners.

Mama taught you to say “thank you,” and that doesn’t just apply to compliments in person! If a customer gives you positive feedback, it’s just the right thing to do to respond and thank them for their response. 

2.   It Boosts Search Engine Rankings.

Did you know that by responding to reviews in the right way, you can positively affect your search rankings? We all know how huge SEO is and if such a simple thing as responding to a review can help, why wouldn’t you do it?

positive review online reputation management dallas texas 214 Interactive.jpg

3.   People are Watching.

Remember: anything posted on social media is fair game for all to read, so why not make a positive impression? In fact, research suggests that up to 93%of consumers read online reviews to determine their impression of a brand and whether or not they will do business with them in the future.

4.   It Generates Visibility.

Many times, responding on social media sites can boost visibility, particularly among friends of the customer who reviewed your brand. Showing a positive customer service experience and responding is a warm, welcoming way helps build trust of people who may be interested in your brand in the future.

 

If you want to learn more on how to respond to positive reviews and what to say to boost visibility and SEO, call 214 Interactive – the online reputation management experts in Dallas, Texas! We can’t wait to get started on building your brand. 

Comment

5 Simple Ways to Grow Your Business with Facebook

Comment

5 Simple Ways to Grow Your Business with Facebook

Social media marketing is a core part of what we do here at 214 Interactive, mainly because in this day and age, it must be an essential part of your business’s marketing strategy. 

Facebook in particular is a great place to start, given the plethora of users and the ease of entry. Here are 5 simple ways you can grow your business today with a little social media marketing via Facebook:

 

1.   Drive to Brick-and-Mortar Locations

For businesses that have brick-and-mortar locations – restaurants, retail locations, etc. – use promotions on Facebook to entice followers and potential customers to visit you there. Share in-store events or give special incentives for purchasing or checking out the products in person.

2.   Run a Promotion

Promotions are an easy and simple way to gain Facebook followers, spread the word on new products or sales, or even provide exclusive sales. In order to qualify for the promotion, the post must either be shared, liked, or even tagged – boosting your visibility in the process.

3.   Show Community Support

Establishing yourself as “one of us” is always a good way to gain customer trust and loyalty. One way to do this is by promoting local events and sharing community news via your Facebook page. 

4.   Boost Posts to Gain More Visibility

One of the great things about social media marketing and advertising on Facebook is that the costs are relatively low. And because of this, it’s very easy to boost a post to gain more visibility. This increased visibility can lead to more sales – at a low cost to you. 

5.   Share Testimonials

Potential customers love hearing from other people and why they love/hate a product. Promote popular reviews or testimonials via your Facebook page, and be sure to ask customers to provide reviews directly on the Facebook page as well.

If you’re overwhelmed by the prospect of social media marketing and Facebook advertising, don’t worry – you’re not alone. Call us today at 214 Interactive. We are a leading digital advertising agency in Dallas, Texas, specializing in social media marketing and all things digital.  

Comment

Comment

How to Use Video for the Perfect Product Launch

We all understand the time, effort, and money that goes into developing a new product. But what good is a great product if no one knows about it?

The key to a successful new product is in the perfect product launch. One of our favorite ways to launch a product at 214 Interactive is with video, as video’s ability to draw people in and create conversion has continued on the untick in the last few years. Here is are a few tips to use video to draw customers in and create the perfect product launch:

 

Step 1: Get them to Opt-In

Think of something that you can educate your potential customers about. It should be something related to the problem that your new product will help them solve. Create a landing page, where you share the title of your video series (yes – you will create several videos!) and ask them to opt-in to learn more and watch now. You’ve now created a way to capture new leads and follow up with those potentially interested in your product. Share this site via your email database, social media sites, etc.

 

Step 2: Create a 10-15 minute educational video (Video 1)

Once they’ve opted-in, you’ll send them this video to watch. The structure should include an intro, a little bit about your company, and then 5-10 minutes of teaching time on a subject related to the product you are launching. The goal here is to gain their trust in your company and to hook them into wanting to watch more in the next video. 

 

Step 3: Create a 10-15 minute video to segway to your product (Video 2)

Structure your second video similarly to video 1 with educational value, but this time segway directly into your product's features. You want this one to be tied very directly to a need that your product can help solve – but don’t reveal the product just yet.

 

Step 4: Create the Product Launch Video (Video 3)

Now’s the time – you’ve positioned your viewer to realize their need, and now it’s time to introduce your product that is going to fulfill their needs! Explain the product, include any testimonials, explain the warranty, and then call them to action to purchase. It’s smart to make special launch pricing that is available “for a limited time” as it creates urgency. 

 

Research shows that video works and 214 Interactive would love to help you get started! Whether you’re launching a new product, want to create content for social media, desire to establish yourself as an industry leader, etc. 214 Interactive is your source for Dallas video content creation. Call us today to schedule a consultation.

video content creation dallas texas.jpg

Comment

Understanding Website Platforms: What’s Great About Squarespace SEO

Comment

Understanding Website Platforms: What’s Great About Squarespace SEO

As a digital advertising agency in Dallas, Texas, we’ve obviously had experience with dozens of website platforms over the years – each with their own pros and cons. But when it comes to search engine optimization and getting our clients’ sites ranked on Google, we continually go back to Squarespace as our “go to” website platform and here’s why:

Optimized for SEO

SEO – or search engine optimization – is standard with Squarespace, as their software is already dialed in to what makes sites rank well. No plugins, no confusing coding, just lock in your content and Squarespace makes it easy. In fact, Squarespace actually keeps tabs on competitor Wordpress which requires extensive plugins, ensuring that anything it does with plugins is standard without them on Squarespace. 

Sitemaps are Standard

As the name states, a sitemap is Google’s map to your website. It’s their way of navigating your site, understanding the content, and being able to rank it appropriately. Without a sitemap, content within your site may not show up in search or have any ranking at all – making it lost in terms of SEO, with no hope of bringing in new page views. 

Simple Backend Labeling

Embedding site descriptors and titles in your site that will appear in search are easy and intuitive with Squarespace. Simply follow the guidelines in the Settings and Design Panel to customize and you're set.

When we combine these intuitive Squarespace SEO features along with our knowledge and expertise at 214 Interactive, we’re blown away by the results we’ve been able to deliver to our clients! If you are interested in working with a top digital ad agency in Dallas, Texas that specializes in SEO, call us at 214 Interactive today to set up a consultation. We’d love to talk to you about what we can do for your business. 

Comment