Optimize your Google My Business Profile with Google Posts

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Optimize your Google My Business Profile with Google Posts

At 214 Interactive, we’ve shared a lot about the value of a Google My Business profile and optimizing that to maximize leads.

If you’ve been using this platform– and you are doing your business a disservice if you aren’t! - then you will be even more excited about Google’s latest addition to Google My Business: Google Posts.

What are Google Posts?

Google Posts are your way of adding pertinent information for potential customers right there in the search results. When your business pops up in the maps view or in search view, any Google Posts will also show up without the user needing to click on anything.

How Should I Use Google Posts?

Let’s just go ahead and call Google Posts your own free digital advertising. Google Posts allow up to 300 words, photos, event titles and dates, and even an opportunity for a call to action for someone to “reserve now,” “buy,” “learn more,” “sign up,” or “get offer.”

Sounds pretty great, doesn’t it?! With all these features, consider using it for the following:

·      Inviting potential customers to an upcoming event

·      Advertising daily promotions, sales, or discount offers

·      Showcasing new products

·      Encouraging customers to sign-up to receive newsletters or emails

Google Posts remain up for one week, but Google will alert you on day 6 that the post will be expiring, giving you the opportunity to update or repost as desired.

Here is an example of how Google Posts appear:

 

Interested in learning more about how Google My Business and Google Posts can benefit your small business? Want to brainstorm potential Google Posts for your profile? Call us at 214 Interactive in Dallas, Texas today and let’s chat!

214 Interactive is a leading Dallas digital advertising agency with expertise in social marketing, online advertising, online content creation, search engine optimization, and all things digital. 

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5 Ways to Take Your Social Media Visuals to the Next Level

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5 Ways to Take Your Social Media Visuals to the Next Level

These days, social marketing is an integral part of any digital advertising strategy. And with so much content for a potential customer to sift through, the necessity for powerful content increases.

 

So it begs the question – how do I make my company stand out from the clutter?

Two words: Iconic Visuals

Want to take your social media visuals to the next level? Take these 5 cues from 214 Interactive – a top digital advertising agency in Dallas, Texas:

 

1.   Color Choice

There’s a reason there are so many filter options on Instagram! Color is powerful, and the colors chosen can create eye-catching content. In fact, a recent study shows that within 90 seconds a person as made up their mind about a person, brand, or product – and 62-90% of that decision is based purely on color. Pick colors for your visuals that tell a story.

 

2.   Typography

Adding text to your photos or visuals can work to maximize it’s appeal. Generally speaking, web images should be in a sans-serif font and be sized to highlight your photo seamlessly. Kerning and leading helps everything to harmonize and choose 3 fonts maximum.

 

3.   Be Consistent

Just like any branding message, the message you put out via social media should be consistent – and so should your visuals. Use the value of repetition to build a look that is distinctively yours, showcasing the same color scheme, fonts, and logos throughout your communication. Over time, followers will instantly recognize the visual and relate it back to your product or service.

 

4.   Add Balance

This one can be tricky but is an important aesthetic to your eye. When taking photos, play around with spacing of the objects – and later text – to balance everything visually. And balance doesn’t necessarily mean everything is symmetrical. Balance can be symmetrical, asymmetrical, radial, or even crystallographic (think patterns).

 

5.   Layer with Contrast

Contrast is an important concept in photography, and it is important in helping your social media visuals stand out as well. Contrast can be added with varying colors (light/dark), shapes, or even sizes.

 

Need help creating compelling social media visuals that stand out from the clutter?

 

214 Interactive specializes in social marketing, social branding, digital content creation, and so much more. Call us today for a consultation and learn how we can help grow your business!

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Let an Influencer Sell Your Brand. Here’s How:

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Let an Influencer Sell Your Brand. Here’s How:

First and foremost, you may be thinking to yourself, “okay, what is an influencer?”

Let’s just get that out of the way, shall we. An influencer is anyone with a large following on social media who influences others through their posts. They may influence people to think a certain way, buy a certain product, or visit a specific place.

Partnering with these influencers – termed influencer marketing - can be huge in terms of gaining brand awareness and increasing sales. In fact, a recent Twitter survey found that people trust influencers they follow on social media (49%) almost as much as they trust their friends (57%)!

So how do you capitalize on the value influencer marketing? Here are 5 tips to getting influencers to sell your brand:

 

Find the Right Influencers

Start by finding like-minded folks with a strong social media presence. Video content and YouTube continue to grow and many YouTube personalities have millions of followers. Look for influencers on YouTube, Facebook, or Twitter who have the same target demographic as your goods or services.

 

Gift them some Product

This one is a no brainer. Once you’ve identified influencers who are influencing your target market, sending products out to influencers in hopes that they will try them and recommend them via social content is an easy way to spread your message. While not all of your gifts will translate to content or endorsements, you can expect that some will create increased brand awareness.

 

Sponsor a Post

Instead of just sending product for free and wondering if you will receive content from it, you can send product to an influencer and pay them to review your product or service. Sure, there are requirements that they have to mention it’s a sponsored post, but the content and opinion is still the influencer’s and followers are paying attention.

 

Create a Giveaway

Influencers love giving away free stuff, so another alternative to gifting product is to partner with an influencer to set up a giveaway. Find a product or service that the influencer’s followers – aka your target market – are excited about. Not only will this build brand awareness, but it creates buzz as well.

 

Write a Guest Post

Want to show your audience that you are an industry expert? Ask desirable influencers if they are open to guests posts via their social media accounts. If your potential customers see that the influencer trusts your opinion, they will likely follow suit.

 

Want more ideas on how to use influencer marketing to your advantage? Call 214 Interactive in Dallas, Texas today! Social marketing, influencer marketing, and all things digital are our expertise and we’d love to help you build your business. 

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How to Improve Your “Near Me” Search Results

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How to Improve Your “Near Me” Search Results

More and more, consumers are using their smartphones to find businesses that are “near them” when on vacation, traveling to another city, or just looking for products and services in their own backyard.

 

In fact, “near me” searches can expect a 50% success rate in getting a store visit within 24 hours!

 

So how do you improve your “near me” search result ranking? Follow these steps and you’ll be well on your way to increasing your online reputation management and search engine optimization in Dallas:

 

1.  Create Consistent Business Listings

As 214 Interactive has told you before, having a completed Google My Business profile is huge in terms of increasing search engine rankings. Next, make sure that all of your listings – Google, other industry websites, your website, etc. – all have the exact same information in terms of address and phone number. Consistency is key when it comes to moving up the Google Near Me search listings, not to mention, helpful to any potential customers looking for your business.

 

2.  Ask for Reviews

Reviews – particularly Google reviews – are one of the leading factors when it comes to search engine optimization in Dallas. And since researchers have shown that most reviews are positive, you shouldn’t be afraid to ask for more! Use your social platforms, email list, and in-store opportunities to get customers to talk about their experience.

 

3.  Respond to Those Reviews Quickly

If for some reason you do receive a negative review here or there, make sure to respond quickly, as this will have an effect on your “near me” search rankings. Handling a review quickly and efficiently shows other potential customers that you are serious about a positive customer service experience and research shows that 95% of negative reviewers will give you another try if their complaint is resolved effectively.

 

4.  Build a Mobile Website

Google’s “near me” rankings system plays favorites with those who have mobile-friendly websites, so make sure you are a mobile version as well. And since 80% of consumers are searching for businesses near them on a smartphone, having a mobile site is just good business.

 

Ready to have a team dedicated to your search engine optimization and online reputation? Let Dallas’s premier digital advertising agency - 214 Interactive - handle all of your online marketing needs. 

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Online Video Grows in 2017 – What’s Your Video Strategy?

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Online Video Grows in 2017 – What’s Your Video Strategy?

Here are a few stats you simply can't ignore:

 

“In 2017, 74% of web traffic will come from video.” Syndacast

 

And another…

 

“In 2017, 90% of the online population will watch videos online on a regular basis.” Forrester

 

So basically – 2017 is the year of the video, and if your business wants to be competitive in today’s marketplace, video content must be a key part of your marketing strategy and here’s why:

 

1.  Videos increase purchases.

 

It’s not just about views. When a shopper views a video, they are almost twice as likely to make a purchase that someone who did not. Whether that is a product demonstration, someone reviewing a product, or just brand content – viewing videos online helps consumers get a better feel for what they are purchasing.

 

2.  Mobile users thrive on online videos.

 

Mobile marketing continues to be an important piece of the marketing mix and as video grows, so does the necessity for online videos. 92% of mobile users share clips with others; imagine if that was your company’s content!

 

3.  Millennials dig it.

 

If your restaurant or business is targeting the younger generation, then video content is a must! In fact, 18-34 year olds watch more YouTube videos than they do actual cable TV shows!

 

4.  Video is here to stay.

 

Statistics show that online video content is growing rapidly and shows no signs of slowing down anytime soon.

 

So here’s the question: What’s your video strategy?

 

Let 214 Interactive in Dallas, Texas help! As a Dallas full service digital advertising agency, we are experts in video content creation, tailored to fit your company’s needs and marketing strategy. We enlist partners like 40Volt Media to produce the best product possible.

 

Whether you have a video strategy that needs tweaking or haven’t even considered the value of video to your business, call the Dallas video strategy experts - 214 Interactive - today to get started! 

 

Recent video work for Lewisville Autoplex:

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Want Better Online Reviews? Follow These 5 Steps.

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Want Better Online Reviews? Follow These 5 Steps.

 It’s no question that customers rely heavily on online reviews before they ever spend money on a product or service. Which means, your business needs positive reviews - and lots of them!

214 Interactive – a top digital advertising agency in Dallas, Texas – specializes in online reputation management. Follow these 5 steps to obtaining more positive reviews, and boosting your online presence and sales while you’re at it:

1.  Ask for Online Reviews after Each Transaction

It doesn’t hurt to ask! Make this simple by requesting they visit a link included on their receipt (incentives for doing so are great here) or send them an email after an online purchase. Worried you might not like what you hear? Studies show upwards of 85% of reviews are positive, with most people posting with good intentions.

2.  Don’t Make a Complicated Survey

Most customers will only dedicate a couple minutes to an online survey or review, so guide the process and make it easy for them! When asking for reviews, post a survey with 2 or 3 questions, or allow them to select a “happy” or “sad” face. These simple online review methods can translate to big money for you in the long run!

3.  Make Social Networks an Easy Place for Online Reviews

Most social media sites – such as Facebook – make it easy to review a business right there on the page. Optimizing your social media presence for the review process will lead to more visibility through shares and views from friends and followers.

4.  Respond to Negative Reviews Quickly

Occasionally you might see a negative review posted. Don’t worry! Responding quickly to the online review can mitigate damage and prevent the person from harboring bad feelings – or posting more negative reviews on other sites.

5.  Harness Positive Reviews

Feel free to share positive reviews via your social media outlets, website, or emails. Customers are very trusting of user-generated content and those positive reviews can go a long way to building your brand and garnering better online reviews moving forward.

Ready to have someone tackle your online review process? Give us a call at 214 Interactive! We specialize in Dallas online reputation management and would love to visit with you about brand building techniques that are right for your business.

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

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Monetizing your wifi: The Easiest Way to Manage Your Company's Online Reputation

Here’s the cold, hard truth: your company’s online reputation matters when it comes to success.

What if we told you there was a way to improve your online reputation - simply by offering free Wi-Fi at your location of business? 

Read on to learn more about Social Powered Wi-Fi: the latest tool in the online reputation management toolbox at 214 Interactive in Dallas, Texas!

 

What is Social Powered Wi-Fi?

Why offer free Wi-Fi when you can offer free Wi-Fi with PERKS for your business?! Social Powered Wi-Fi is a way of connecting with your customers, simply by providing a free Wi-Fi hot spot at your place of business. Customers are prompted to login to the Wi-Fi using a social media account or email, providing an instant connection with your business. They may then be prompted to “like” your page, leave feedback, download a digital coupon, etc. Endless opportunities for engagement, leads, and reviews are right there with little effort on your part!

 

How Can Social Powered Wi-Fi Boost Online Reputation?

1.  Encourage Positive Feedback: Since many rely on online reviews to make purchase decisions, Social Powered Wi-Fi can be used to redirect users to a page to offer instant, positive feedback for your business. And that feedback can instantly be pushed along to review sites, such as Yelp or Facebook. Online reputation management in Dallas has never been easier.

 

2.  Collect New Leads: There’s no easier way to collect email addresses than to do it through Social Powered Wi-Fi. Incentivize users with meaningful content via email or a coupon instantaneously emailed to their account.

 

3.  Build Your Tribe: Looking for more followers on Twitter, Facebook, or Instagram? Encourage users to “like” or "follow" your page after login. And bonus: you can then use analytics tools – like Facebook Insights – to then analyze your followers, better understanding what your customers are all about.

 

4.  Free Advertising: People wear check-ins like a badge of honor. Want some free advertising? Encourage your Social Powered Wi-Fi users to “check-in” at your business. Instantly, all of that person’s followers and friends will be exposed to your business. It’s like a 3rd party endorsement – without saying a word.

Want to learn more? Watch this video from 214 Interactive below!

Ready to get started?

Call 214 Interactive – experts in online reputation management in Dallas, Texas – to get started with Social Powered WiFi today!

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