6 Signs Your Website Needs a Refresh

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6 Signs Your Website Needs a Refresh

In a world where technology is constantly evolving, you can’t create a website and then expect that the job is done. Your website design is crucial to the growth and success of your business – is yours outdated?

214 Interactive – a leading digital advertising agency in Dallas, Texas – brings you 6 signs your website is in need of a refresh:

 

1.   Your Website is Slow.

For every extra second it takes your site to load, you’ll lose 7% of your visitors, and if your website takes more than 3 seconds to load, statistics show that 40% of your visitors will just give up completely. Keep close tabs on your website’s load speed, and if it’s too slow, it is costing you money.

 

2.   The Design is Outdated.

When was the last time you updated the look, feel, and branding of your website? If you can’t remember, then it’s been too long. Your website is one of the first pictures of your brand that visitors will see, so make sure it’s a good one.

 

3.   Bounce Rate is High.

A bounce rate is the rate at which someone visits your website – and then immediately leaves. An average website will have a bounce rate of 40-60%. If you find yours is higher than that, let’s talk about how to do a brand new, professional Dallas website design.

 

4.   Only Experts can Do Updates.

These days, effective content management systems allow just about anyone in your company the ability to make updates with simplicity and speed. Don’t settle for anything less.

 

5.   No Leads Captured.

When someone visits your website, there must be calls to action that encourage a visitor to input customer information, allowing you to follow up with them on a future basis. 

 

6.   Insufficient Contact Information.

Research shows that the most important thing on a website – that is often forgotten! – is the contact information. Your company’s contact information should be readily available to people interested in engaging with you, and if it isn’t, then it’s time for a refresh.

 

If you answered “yes” to any of the above signs, then it’s time to call 214 Interactive in Dallas, Texas and let’s talk about a complete website redesign. We specialize in creating sites that are not only engaging, but will draw in new leads, increase sales, provide compelling analytics, achieve search engine optimization (SEO), and so much more.  

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

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3 Reasons Why Smart Businesses Combine Paid Search & SEO

Most of our clients come to us with some knowledge of search engine marketing, realizing that if they want to bring in new leads, then they must be visible on search.

But what’s the best way to get noticed?

214 Interactive recommends a 2-prong approach - one that combines both paid search advertising and search engine optimization (SEO) – and here are 3 reasons why all smart businesses should be doing this:

1.   Boosts Credibility

If your business shows up in the paid advertisements at the top of the page and in the organic ones “below the fold” as we like to call it, then it lends itself to more credibility in the eyes of the consumer. Many consumers can spot the difference between paid and organic search results, immediately scrolling down to the organic results. And how do you boost organic results? By using SEO, of course. Being present in both places lets a consumer know your business is legitimate.

 

2.   Provides Keyword Insights

The key to good SEO is in the keywords themselves. But what keywords are going to drive new leads and boost your organic results? By using paid search, Google will actually provide you with a list of your highest converting keywords, which you can then use to write better content with your site! And yes, with better content on your site, the search rankings will move up.

 

3.   Increases Conversions

At the end of the day, using a 2-prong approach to search engine marketing not only increases the number of leads that come your way, but it increases conversion too. As any smart business knows, building a framework for increased leads with ultimately lead to more sales.

 

Ready to stop choosing a side and let a combined approach to search engine marketing in Dallas, Texas work to your advantage? Give us a call at 214 Interactive today to talk paid search advertising, SEO, and all things related to online advertising.  

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Beyond Facebook: Why Instagram Advertising is a Must

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Beyond Facebook: Why Instagram Advertising is a Must

In today’s fast paced, digital society, social media advertising is a necessity. And while most small businesses do a great job of getting in the game and advertising with Google and Facebook, can we fill you in on a potential blind spot?

 

Instagram – now owned by Facebook – is a great platform for social media advertising, and one that is frequently overlooked. Here are 3 reasons the folks here at 214 Interactive in Dallas, Texas believe Instagram advertising is a must:

 

1.   Instagram is one of the Fastest Growing Social Media Outlets

Want to extend your reach and bring in new customers? Instagram is a great place to start, as it has doubled in size over the last two years. There are now 800 million active users on the site and 17% of those users get on the website at least twice a day! Instagram opens the doors of your business to a whole new group of people to engage with your brand.

 

2.   Great Opportunity to Attract New Millennial Buyers

Much has been written about the buying power of the next generation. They are expected to spend over $200 billion this year alone, and those numbers will only grow in the years to come. This is good news if you are on Instagram, since Instagram is a hot bed for millennials, with over 50% of the users being under the age of 30! If you are looking to expand your audience and generate new leads, millennials are a great place to look.

 

3.   Feature Your Products and Services in a New Light

Instagram is very visually driven, focusing on beautiful photos, imagery, and short videos to get the message across. Instagram is your opportunity to rethink brand communications and show a more artistic side. Even if you feel like your business is boring and run-of-the-mill, Instagram gives you a platform to communicate in a whole new way. Use striking imagery to call potential customers to action and educate them on what your brand is all about.

Ready to get started with Instagram advertising but not sure where to start? 214 Interactive in Dallas, Texas specializes in online content creation and we can help you get started. Give us a call today for all of your Dallas social media advertising needs. 

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Is your Home Services Business Google Guaranteed?

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Is your Home Services Business Google Guaranteed?

Are you a plumber, locksmith, HVAC company, electrician, or garage door company?

Then it’s time you get your business Google Guaranteed!

 

What is the Google Guarantee?

The Google Guarantee is one of the latest safeguards available from Google to ensure customers receive quality service each time they hire a contractor from a Google Ad. It not only helps potential customers, but it gives you a boost in search as each Google listing ad will show “Google Guaranteed” right there for all to see at the top of the page.

If a customer is not happy with the level of service and quality from a Google Guaranteed business, then Google will give them their money back, up to $2,000! The job must be booked through Google Home Services Listings, and Google will review the case and determine the best resolution. It’s a great way for customers to gain confidence in a business they have never tried before because they know their money is coming back if a job is not done right.

 

Are there Other Benefits for My Home Service Business?

The answer is yes! Signing up as a Google Guaranteed business gets more visibility, a Google badge of approval to display on listings, premium promotions tailored to you from Google, more lead generation, more reviews, etc. It’s a fast, easy way to grow your business and create better online ads.

 

How do I Sign Up?

Google pre-screens each applicant before they can become a Google Guaranteed partner. Simply visit the Google website and fill out the form here. Google will need your driver’s license, insurance information, etc. to get you verified. 

 

If you have questions about getting Google Guaranteed, or simply need help with online advertising in Dallas, Texas, search engine optimization, or content creation, give us a call at 214 Interactive today.

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3 Common SEO Mistakes – And How to Fix Them

SEO – or search engine optimization – is an ever-evolving science. What used to be as simple as adding as many keywords as possible to your website, is now a complex web of algorithms that determine whether or not your website will pop in the search results.

If you are new to SEO, then the whole process can be very confusing. 214 Interactive is here to help by sharing a few common SEO mistakes we see from new clients – and how we can fix them:

 

Mistake #1: Unreadable Web Content

We get it. You’re trying to squeeze as many keywords as possible into your website to make sure it shows up in the search results. The problem is – you’re probably just shooting yourself in the foot.

The Google algorithms are constantly changing, and they will actually penalize you if your website is written for keywords – and not for actual people doing the search.

Solution: Have someone experienced in search marketing write with topics in mind – not keywords. Those topics will naturally include hot button keywords for your business, and you’ll see your rankings improve.

 

Mistake #2: Inconsistent Business Listings

Google pays close attention to your business listings and whether or not your contact information is consistent across the board. If it’s not, then Google assumes your business is not well established and moves you down the rankings.

Solution: Analyze all of your digital platforms – website, social media, Google Business Listing, etc. – and make sure that all listings are identical.

 

Mistake #3: Expecting Instant Results

Fine-tuning your web presence doesn’t happen overnight. Sure, there are lots of changes you can make that will help present a consistent branding message. However, search engines use content to prioritize your site, and solid content can’t be created overnight. It takes time to build it organically.

Solution: Don’t be afraid to add some paid search advertising, along with Facebook ads and other online advertising to boost clickthroughs and site traffic.

If you’re worried that your business is doing SEO all wrong, call us at 214 Interactive today. As a leading digital ad agency in Dallas, Texas, our team specializes in SEO, search marketing, content creation, and so much more. 

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3 of the Best Uses for Facebook Lead Ads

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3 of the Best Uses for Facebook Lead Ads

All Facebook ads are created equal – right?!

 

Actually, Facebook offers different types of ads that can achieve different results.

One type of ad that we highly recommend to our clients at 214 Interactive is the Facebook lead ad. Facebook lead ads in Dallas are different than normal ads because they allow you to capture additional lead information about your prospective customers. The ads pop up as normal, and when the customer clicks, it asked for more information, based on your criteria. Here are 3 of the best uses for Facebook lead ads:

 

1.   Expand Your Customer Database

One of the best ways to use Facebook lead ads is to add new prospective customers to your database to receive newsletters and further communication from your company. It’s easy! Simply ask customers to “sign-up to learn more” or “subscribe now.” You’ll be impressed at how quickly your database grows.

 

2.   Run Insider Deals

Want to receive a special deal or promotion? Then submit your information here!

It’s one of the easiest ways to garner new contacts and stay in touch with future offers. In addition to asking people to submit their information in exchange for a deal, you can ask them questions about what products they are interested in, zip code, etc.

 

3.   Tailor Information to Specific Customers

Facebook lead ads give you a chance to learn more about the specific products and services a person might be interested in purchasing. Once you have that information, it is much easier to customize a marketing message specifically to them. You might also ask how often they’d like to hear from your business, and then send them insider information on the products they like.

These are just 3 of the many uses for Facebook lead ads. Give 214 Interactive in Dallas, Texas a call today to learn more about how we can tailor Facebook leads ads to grow your business. 

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Bring in More Business this Holiday Season with Facebook Ads – and Here’s How

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Bring in More Business this Holiday Season with Facebook Ads – and Here’s How

While there are lots of different ways to reach potential customers this holiday season, Facebook advertising in Dallas is one that should definitely be a part of your digital media mix.

If you are considering purchasing some Facebook ads for your small business (and you should!), here are a few tips on how to maximize your return on investment:

 

Zero in on Your Target Audience

One thing we love about Facebook ads is the ability to truly customize the target audience. Facebook allows the ability to hone in on potential customers based on where they live, age, gender, interests, demographic information, and more. At 214 Interactive, we recommend zeroing in on one or two factors that would create the broadest reach among potential customers, as it keeps costs down and increases visibility.

 

Create a Call to Action

What do you want your customers to do when they see the ad? Should they visit your site to buy now because you are running an amazing deal? Or do they need to click to learn more about your new products? Or maybe sign-up for more information? Determine what message you want to communicate during your holiday Facebook ads, and then use that message consistently across all advertising so that it’s clear what the customer should do when they see the ad.

 

Experiment with Photos and Video

The great thing about Facebook ads is almost instantaneous data on what is working and what is not. Run ads with different photos and videos, and then see what is working – and what is not. You may choose to eliminate the ads that are underperforming, and boost the buy for those that are effective.

 

Pair with Paid Search Advertising

214 Interactive specializes in search engine optimization, and we’ve seen Facebook ads thrive when paired with paid search advertising. Not only does it supplement the Facebook ad campaign, but it generally increases clickthrough rates and conversion rates.

 

Ready to purchase some Facebook ads today? Call 214 Interactive – a top digital advertising agency in Dallas, Texas – today and let us guide you through the process! We’ll do all the heavy lifting, so all you have to do is sit back and watch the results happen. 

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